#68 Focus On The Pain

Season #1

Many accounting firm owners struggle to get clients because they do not know this simple truth.

Behind every sale is a pain that needs solving. If people are not in pain they’re not going to be interested in your solution. Your job is to uncover what that pain is and craft your messaging to address it.

In this episode, you’re going to learn why pain is essential to making a sale, how to uncover the pain your prospects are going through and how to use it to win more clients in a sales meeting.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

Join our open Facebook community of 1000+ accountants where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M

Watch my FREE brand-new Masterclass training and find out how you can build a profitable accounting firm – without making the mistakes I did. Access it here

https://www.rezahooda.com/4-pillar-masterclass