Coaching and Mentoring for Accountants

I’m here to help accountants like you get more leads from the right clients paying the right fees and implement systems that reduce overwhelm to give you the life you deserve!

My business coaching and mentoring services

Get clients, charge higher prices and free up time!

  • Are you an accounting practice owner overwhelmed by day-to-day challenges and working crazy hours to keep on top of it all?

  • Do you struggle with lead generation, attracting the 'right' type of clients, and maximising profitability? 

  • Are you reluctant to raise your fees to existing clients for fear of losing them, even though they're not paying you what you really deserve?

  • Do you find it hard to recruit and retain the right talent in your team?

The truth is, you’re not alone, and it's not your fault. Many accountants are in the same position. I was that person too. Our training may have prepared us to be great accountants, but it didn't teach us the art of managing and growing a busy accountancy practice.

Having built a near £1million practice that runs largely without me, I now spend my extra time as a business coach to help more accountants like you to become profitable, fulfil their potential and achieve that elusive life/work balance.


I'm Reza Hooda, a mentor and business coach for accountants

Hi, I'm Reza, and my mission is to help accountancy firms to become more profitable, giving their owners the time, money and freedom they crave.

I run a highly successful accounting business, but it hasn't been without its challenges (see my story below). Today, my business can function without me, so I'm fortunate enough to be able to help accountants like you take a shortcut to success and avoid making the same mistakes that I did!

I know what you're going through. I know what it's like to worry about where your next client is going to come from, to fret about putting up prices in fear your clients will leave, and to feel alone in business with no one to turn to for help.

It doesn't have to be this way. If you are struggling, then reach out to me for support. I've been in your shoes, walked the walk, faced the same roadblocks and found a route to success. As your business coach, I can help you find the direction and focus you need to take your business to the next level.

Read on to see how I can help...

My story - how I transformed my struggling accountancy practice

In all honesty, when I started my accounting business back in 2008, I didn't have a clue what I was doing. I made all the mistakes under the sun. I priced too low to win work, I would take on any old client, and I was slow to delegate and build systems, so I ended up doing most of the technical work.

This led to me being overworked, stressed out and not making the profit I deserved. Rather than the business giving me the time and financial freedom to do what I wanted, I was basically in a glorified 'job'.

The firm nearly went out of business, and if it wasn't for discovering that there was such a thing as business coaches for accountants in 2014, it probably would have.

Through regular business coaching sessions, I started on a journey learning about pricing, sales, marketing, culture, and systems and began to implement my new-found knowledge.

Within 24 months of getting the advice I desperately needed, I went from chasing clients for invoices of £500-£1000 to winning a one-off fee of £135,121 - paid in advance - and taking our company to nearly £1 million in revenue with just 7 people.

Best of all, I did this whilst working less than 10 hours a week, allowing me time to spend with the ones I love. So now, I dedicate some of my extra time to coaching to help accountants like you develop the confidence and skills to achieve their ambitions.

How can coaching or mentoring benefit me?

Chances are, this is the first time you've run an accountancy practice, right? Same here...

As professional accountants, we have broad knowledge and expertise. Quiz on the complexities of tax or accounting standards, and we're in our comfort zone! But we don't know what we don't know.

Before I started focusing and investing in my own learning to be a better business owner, I had no idea what support services were out there. But I soon realised that I could have made progress a LOT faster if I had reached out for the help of a good coach on day one!

I found people who had been in my shoes, whose businesses had gone through the same difficulties I was facing and who had come out the other side. So rather than making more expensive mistakes and struggling along, I made a decision to stand on their shoulders and learn all I could from them.

And you can do the same.

See some inspiring success stories

My business coaching and mentoring services

I have lots of free content and resources, but if you want to join my inner circle, get access to me personally and be part of a community of practice owners, then here's how we can work together:

Entry Level

Join the PAC (The Profitable Accountants Community)

This is for you if: you are running an accountancy or bookkeeping firm, thinking of starting one, or you are an established owner.

This is my entry-level mentoring programme which includes:

✓ Deep dive practical training with me every month

✓ Ask Me Anything coaching sessions

✓ Access to resources and membership in a community of practice owners

✓ Weekly Zoom meetings with other business owners to share best practices and ideas

We have members from all sizes of firms, from fledgling businesses and side hustles to £1million+ firm owners looking to make more money, reduce costs and free up time.

Find out more about the PAC

Level Up

Apply to join the PAM (Profitable Accountants Mastermind)

This is for: owners of businesses of at least two years old, have turnover in excess of £150k and have at least 2 employees.

For firm owners who want more personalised support and direction, including:

✓ 1-2-1 coaching sessions with me

✓ Regular meetings with an elite group of Mastermind members to exchange ideas and ask for advice

✓ Plus: everything included in the PAC

Apply to join the PAM now


Apply for 121 Coaching (Elite Support)

This is for: business owners or 2-3 partner firms who want more tailored advice and coaching from me directly.

For firm owners who want faster results, including:

✓ Personal coaching service

✓ Team coaching, presentations and workshops delivered virtually or on-site

✓ Access to my premium resources and materials on demand

Apply for 1-2-1 business coaching

The FREE stuff

If we've not met yet, or you're not quite ready to jump on board, why not take a look at my free resources?

Book: The Four Pillars

My brand new book reveals powerful secrets that can turn ‘average’ accounting firms struggling to grow  into sought after experts raking in premium clients nationwide and making bumper profits yearly! This book contains my learnings over 15 years condensed into 263 pages.

Get your free copy

The Profitable Accountant Podcast

I release weekly episodes covering things like pricing, winning clients, building systems and attracting and retaining talent in your firm. From time to time, I interview other accountants doing great things, so you can get an insight into what the most successful firms are doing to get results.

Access the podcast

The Profitable Accountants FREE Facebook Group

Come and join 1,200+ firm owners in this free Facebook group, where you can ask questions, take part in polls and get priority access to my free video content.

Join the group

My YouTube channel

I've been creating one short video a week since January 2020, and they're all on my YouTube channel. Head on over there to subscribe to the channel and start bingeing!

Go to my channel

Helpful tips & strategies by email

Ready to start your growth journey towards a stress-free future? Join my Email list and i'll send you everything you need in bite size chunks to grow your firm without wasting time and money like I did. Thanks for reading. I hope we can work together to transform your business and your life!