Win clients on auto-pilot, make more money and build a practice that gives you the time and financial freedom you deserve
Does this sound familiar?
➤ You’re working too hard for too little money
➤ You’re frustrated at the lack of good quality leads
➤ You struggle to attract and retain good quality talent
➤ You spend most of your time dealing with problems, difficult clients and firefighting
As a result of this you…
- Are constantly stressed and overwhelmed and unable to switch off from work
- Can’t take time off without feeling that the practice will fall apart without you
- Don’t have the savings or surplus disposable income you hoped to have by now when you set up the practice
- Aren’t able to spend quality time on personal interests, your own wellbeing and with friends and family
Firstly: it’s not your fault
I hear you.
Let me tell you this first: it’s not your fault
There’s a lot of information out there and it can be confusing and overwhelming.
And besides, they don’t teach us how to run an accountancy business when we do our accountancy training.
They don’t teach us how to price our services, how to win ideal clients, how to sell or build and manage a team.
So we end up just winging - or at least that’s what I did!
When I first started my practice in 2008, I didn’t have a clue what I was doing.
So I struggled, really struggled.
- I was working crazy hours thinking I had to trade my time for money.
- I was undercutting to win work because that’s what I thought you had to do.
- I was micro-managing and controlling over client relationships which led to high staff turnover and poor client service.
I started my firm to give me time and financial freedom. To be able to take off the holidays, travel the world with our 4 kids.
The reality was far from it.
My wife was raising the kids single-handedly
I was working long hours in the office but earning less than I did as an employee at PwC.
Something had to change.
My transformation started when I attended an unexpected webinar on pricing back in 2014.
I realised I didn’t know what I didn’t know
And that I had to invest in myself to be a better business owner to do the best for my clients, my team and ultimately my family.
So I joined a mentoring programme to learn from someone who had trodden the path before me.
I started to read business books, listen to podcasts, attend online courses from experts in marketing, sales, leadership and pricing.
I slowly started to implement what I was learning and began to see results. So I implemented more and got bigger and better results.
>>>And within 24 months went from struggling, frustrated and chasing clients for invoices to £500 - £1,000 to winning a one off fee of £135,000 and taking our firm to nearly a £1million in revenue with just 7 people -
and best of all, doing this whilst working less than 10 hours a week in the practice.<<<
Hi, I’m Reza and my mission is to help accountants like you build a more profitable, successful and impactful firm without wasting time and money as I did.
I’ve been invited to speak at accounting conferences like Accountex, AccountingWeb, Digital Accountancy Show and Quickbooks Connect.
All this whilst still having a firm that I can run on less than 5 hours a week to pursue my passion of helping, coaching and mentoring others like you to shortcut your learnings and get to your goals a lot faster.
I do this through the PAC - the Profitable Accountants Community
Learn what works to win new clients, make more money and reduce the hours you work
The best way to do this is to follow a proven process - follow the path of someone who’s been in your shoes, learned the hard way and figured things out.
That’s exactly what I did.
And that’s what you get when you join the PAC.
A shortcut to getting the results you want without wasting time and money doing the wrong things.
Access to the tools, templates and tribe to help you build a profitable firm that gives you the time and financial freedom you deserve.
Members of The Profitable Accountants Community
Become experts at positioning themselves to attract & convert their ideal clients
Know how to reprice existing clients and set prices that fully capture the value they’re offering
Have more free time on their hands to spend with family and other interests
Know how to spot great talent and are masters at keeping them.
Are you worried about not having time to commit to this? You’re not alone. Ellie thought the same. But she took a leap of faith and joined and this is what she found..
Ask yourself, how much is it costing you NOT taking action? If you don’t do anything and remain where you are 12 months from now, how much time and money would you have lost out on?
How will the PAC transform my business and how quickly will I results?
By 30 days:
- You will know exactly what to do to start generating that auto pilot marketing system and getting enquiries from ideal clients
- You will have a pricing system built so you can price with confidence and charge what you’re worth
- You will feel confident in your prospect meetings and know how to communicate the value of what you do to get those higher prices
By 60 days:
- You will have your one page website written out and sent to a designer to create the foundation of your marketing system
- You will have made connections with other accountants just like you from the weekly Lunch n Learn sessions and be comfortable asking any question you like
- You will confidently be able to price clients live in person / over a zoom call
By 120 days:
- You will have your marketing system ready to start generating leads
- You will have an e-book you can talk about on social media so you don’t have to think about the content to share
- You will have started repricing existing clients following the confidence gained in getting higher prices from new clients
Don’t take my word for it, here’s what our members have to say
Lack of the right information
You need to learn what works to win new clients, make more money, and reduce the hours you work
As Tony Robbins said,
That’s exactly what I did.
And that’s what you get when you join the PAC.
- You get to follow a proven process - follow the path of someone who’s been in your shoes, learned the hard way and figured things out
- A shortcut to getting the results you want without wasting time and money doing the wrong things.
- Access to the tools, templates and tribe to help you build a profitable firm that gives you the time and financial freedom you deserve.
Want to join the PAC to shortcut your progress?
Members of the PAC get access to:
LIVE deep dive mentoring sessions with me every month (worth £1,495)
Access to a library of video content with all my teachings on pricing, sales, building systems and attracting talent to shortcut your learning (worth £4,495)
Weekly Lunch n Learn session with fellow members every Thursday to talk about your challenges, share best practices or simply listen in on fellow accountants helping each other
Monthly Ask Me Anything LIVE coaching session - ask anything you like or listen to other accountants being coached live by me (worth £1,495)
24/7 WhatsApp Group - ask any question be it technical or not in the PAC Members WhatsApp group and someone will have an answer. You no longer need to tackle your biggest challenges and frustrations alone
Being part of the PAC gives you the tools, training and tribe to make more money and free up time without having to waste time and money trying to do it on your own.
Don’t just take my word for it, here’s what PAC members have to say..
Some accountants pay nearly £3,000 a month for 1-2-1 coaching (and it’s still worth it 😉) You get to access my coaching twice a month PLUS access to my full library of content for less than a fraction of that amount.
As soon as you join you’ll receive a Welcome email with access to the Member’s area where you’ll find the library of video content, templates and bonuses below
Access to my Power Positioning programme (worth £2,500)
Your 7 step marketing system to win clients on auto-pilot
The Complete Onboarding System (worth £1,995)
Get access to my full on-boarding system including a Google Form that you can duplicate and start using straight away. This form has saved us HOURS getting information from clients during the on-boarding phase AND makes us look awesome when we win a new client.
You also get insider access to see how we automate our onboarding process from proposal being signed to payment set-up to getting the information via the on-boarding form.
Personal Tax Return Information Collector (worth £1,495)
Find it a pain to get information for clients for their self-assessments? Not anymore. With the PTR Info Collector, getting information from clients is a breeze.
We’ve created a dynamic Google Form that clients can complete within minutes making it easier for them and therefore quicker for us to get info from clients. We’ve reduced our time chasing clients by over 80% AND get 90% of tax returns done by Xmas using this system.
Here’s what you’ll get when you join the PAC
Monthly Group Coaching Session
Spend 90 minutes with me every month learning step by step the exact strategies and insights to create a practice that gives you the freedom you crave. We’ll cover topics like how to maximise profits through pricing, what systems you need to implement and in what order, how to build a team to reduce the burden on you and more. I also share with you my proven templates, workbooks, cheat sheets and other resources i’ve used in MY firm to get results so you don’t have to reinvent the wheel.
A Passionate Supportive Community
Join a community of dozens other like-minded accountants and bookkeepers on the same journey with you, where you can all learn together, help each other out, and ultimately grow together.
Access To My Library of Resources
Receive supporting resources including templates, checklists, study guides, systems and training videos that will guide you step-by-step in implementing all you’ve learned from the mentoring session in your firm.
Ask-Me-Anything Coaching Sessions
I will be available to answer all your questions every month, so you get access to ask me anything concerning your firm either during our online session or via the private WhatsApp group.
Brunch ‘n’ Learn Monthly Sessions (Zoom Call Style)
Access to Brunch ‘n’ learn monthly sessions (60 mins) where everyone has their camera on (Zoom style) and you can ask any questions from me or your peers for any help on implementing any of the learnings together with support on wider challenges.
With membership, you’ll also get FREE access to my online library of Masterclass training videos on the 4 pillars covering everything you need to know about building your firm the right way without wasting time and money making mistakes like i did
Weekly Study Circles
Every Thursday you get to meet with accountants just like you on a friendly, informal Zoom meeting where you can ask anything you like, share any challenges you’re facing or simply listen in on what others are saying which is invaluable in itself.
There is no minimum membership period or anything like that - stay for as long as you’re getting value.
Not only that but to make it completely risk-free for you to join, you also get 60 days - yes 60 days (!), to ask for your money back if you haven’t had value. You can even keep the resources that you’ll get access to when you join. Can’t get fairer than that?
Here's What Some Of The PAC Members Have To Say
PS. If you want to maximise your profits from your accounting firm, you need to get your pricing, positioning, processes and people right.
As a member of The PAC, you have a access to proven systems on how to excel in all these systems so you don't have to worry about how to grow your accounting firm.YES! I want to join the PAC!
How long will you try and figure things out alone?
How long have you been trying to grow your firm? Win clients paying you good fees? Increase your prices? Build systems to free up your time?
If you’re like me, you’ve spent a lot of time trying to do it all alone.
And if you do nothing today, nothing changes.
You’ll still be spending most of your time firefighting, struggling to generate ideal client enquiries and not charging what you’re worth… even worse… you still won’t be able to be there and support your family the way you want.
The question would then be, how much longer can you take this?
OR… you could join the PAC and have all those problems solved, get to your goals a lot faster, and become the person you always wanted to be all with the help of the right information, tools, and support.
Come and take the shortcut and don’t waste more time and money as I did.
Will you join 100+ accountants growing their firms, sharing best practices and be part of a community so you don’t feel alone?
It’s lonely being in business. We can’t always talk to our other halves about the challenges or problems we’re going through. When you’re a member of the PAC you’ll never feel like that again. With weekly member sessions every Thursday at 1pm UK Time, you get to build relationships with other accountants on a similar journey, ask any question and know that others in the room completely get you.