How to get started with video and use it to build your personal and firm's profile with Francesca Tricarico
How to get started with video and use it to build your personal and firm's profile
Are you struggling to get new enquiries? Have your referrals dried up?
Are your blogs not gaining traction? All these are issues most business owners are currently facing as networking events are not happening due to the pandemic.
Luckily, there is another way that you can adopt to generate more business for your firm.
In this episode Francesca talked about her journey since she started her firm less than a year ago. And how she started using video and social media to document her journey and position herself as a trusted advisor.
When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your positioning right. To know more about the other three pillars hear my other podcasts here.
Once you get these 4 pillars sorted, you will have a successful accounting firm.
Time-stamped show notes
[01:47] Introduction to the topic, Fancesca's journey of starting her own firm.
[04:25] How Francesca gained her first clients when she opened up her firm.
[06:00] How Francesca's journey with video started.
[11:46] Has doing videos and being active on social media generated Francesca new business enquiries?
[17:00] The opportunities that have come her way due to having a strong social media presence
[18:40] How social media presence and videos have helped Francesca become a trusted advisor within the accounting industry.
[20:28] How to plan social media content
[23:36] Francesca's advice to accountants on getting started with video
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