How to win new business on social media with Jeri Williams

How to win new business on social media

Do you know you need to be social media but don't know what to post?

In this session, Jeri revealed the strategy she uses to generate an enormous amount of interest on social media which results in a steady stream of enquiries to her accounting firm - so much so that she has a waiting list.

When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your positioning right. To know more about the other three pillars hear my other podcasts here.

Once you get these 4 pillars sorted, you will have a successful accounting firm.

Time-stamped show notes

[01:47] Introduction to the topic, Jeri's journey of how she got started and how she got her first few clients
[04:32] What strategy did Jeri use on social media and what kind of content did she put out there. 

[09:24] How many enquiries Jeri gets on average from social media 

[12:12] When did Jeri join Linkedin and what strategy is she using to generate leads for her business from it

[18:43] Where do most of Jeri's leads come from

[19:24] How to come up with social media content 

[24:44] Jeri's advice to accountants on how to use social media to generate new business enquiries 

[31:00] How to get 5-star reviews on Google 


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Links mentioned in this episode:

Smooth Accounting