How to use LinkedIn to grow your audience and win new business with Karl Roberts

How to use LinkedIn to grow your audience and win new business

Do you struggle with using LinkedIn? 

Do you struggle getting leads from LinkedIn? 

In this session Karl will talked about how he has used LinkedIn to grow his practice by adding £54,379 in new business in the last 12 months. Karl also shared the type of content he has used to help him to grow his audience and generate enquires from ideal clients.

When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your positioning right. To know more about the other three pillars hear my other podcasts here.

Once you get these 4 pillars sorted, you will have a successful accounting firm.

Time-stamped show notes

[1:42] Introduction to the topic and Karl's journey of how he got started with an accounting firm.

[3:53] What strategy did Karl use prior to discovering linkedIn and the number of enquiries that strategy generated from it.

[5:30] How linkedin changed things for Karl's firm

[7:25] How many enquiries Karl got from linkedIn in 2019 alone.

[9:27] What content strategy Karl uses to attract the right kind of clients

[14:55] How often Karl posts on LinkedIn.

[17:13] Text vs Video posts, what works better? 

[22:21] How Karl used Linkedin to advertise his lead magnet for free and how you can do the same for your lead magnet.

[28:02] Are all of Karl's videos work related or does he do personal ones as well and what should the balance between the two be. 

[31:10] How to choose the right hashtags for your posts to increase your reach 

[34:04] The system Karl uses to track marketing efforts

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Links mentioned in this episode:

GMR Accountants