✔ Your marketing strategy -Without strategy there is only noise. You will have a clear strategy as to who your ideal clients are and what your positioning statement is so that prospects are drawn to working with you.

✔ Your website - most accountants websites are bland and the same as every other accountant. We will work through what you really need on your website for it to actually generate enquiries for you. You will receive templates and sample wordings to help together with review and feedback from your peers

✔ Your lead magnet - once you have your strategy clear, you need some content to attract your ideal clients. We will work on a framework for your lead magnet and you will receive template e-books that you can adapt and publish quickly to quickly build up your prospect list.

✔ Your lead generation system - once you've got your lead magnet you can now create a landing page to start to capture those prospect email addresses. We'll go through exactly how to do this and then how to drive traffic to your landing page using various tactics including social media marketing and SEO.

✔ Your nurture system -as you start to build up an email list, you need to have a nurture system which keeps you front of mind with your prospects. We will work on a proven email nurture system and you will receive templates so you can get your nurture system working for you.

✔ Your conversion system - as you start to get enquiries from the content you put out, you need a proven conversion system that gets your ideal clients to say 'yes' at the level of fees that you want. You’ll receive coaching on how to position yourself before, during and after the prospect meeting to have your ideal clients itching to say 'yes' to working with you.

✔  Your referral system -marketing doesn't stop after you've won the client. It continues through the experience that you provide your clients so you can turn your clients into your raving fans and advocates. Through proven examples and templates, we will work on taking your client experience to a level where your clients do your marketing for you.

✔ Accountability - You will be working together on this with your peers and have workbooks and homework to complete between sessions. This accountability will ensure you get results.

EVERYTHING IN THE POWER POSITIONING COURSE PLUS:

✔ 1 x 90 min monthly group mentoring session where we do a deep dive into a subject under the 4 pillars to build a profitable, successful and impactful accounting firm. You will learn cutting edge insights, exactly what you need to do, how you need to do it and implement it in the shortest time to get maximum results.

✔ You will receive high value resources including done for you templates and checklists so you can implement the learnings of the session straight away without having to reinvent the wheel and spend days creating your own resources. Examples include on-boarding forms, template proposals for winning high value advisory work, scripts for running initial meetings, how to price compliance services using software and many more.

✔ Access to a Private members only WhatsApp group for any questions, help needed or just a place to vent with fellow accountants in the trenches!

✔ Access to Lunch ‘n’ learn monthly sessions (60 mins) where everyone has their camera on (zoom call style) and you can ask any questions from me or your peers for any help on implementing any of the learnings together with support on wider challenges.

✔ Access to my online training video content that contains the fundamentals of how to build an extraordinary accounting firm.