The number 1 reason most accounting firms don't make enough money is due to poor pricing. It's a vicious circle. When you don't make enough profit you're forced to take on more client and more work which only increases the demand on your time and resources and takes it away from providing value to your clients.

Time based billing is a crazy way to price. It has the unintended consequence of rewarding inefficiency and does not incentivise working smarter and efficiently.

In this session I deep dive into how you adopt value pricing and use it to price your compliance services so you are fairly rewarded for the work you do and value you provide.