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Let Me Guess...

You get enquiries. That's not the problem.

The problem is what happens next.

Half of them are tyre kickers asking "how much for a tax return?"

The ones that do book a call? You spend an hour giving away free advice. They seem interested. You get on well.

Then you quote your fee.

And suddenly... they go quiet.

"Thanks, I'll think about it."

You never hear from them again.

Or worse, they come back with "your competitor quoted £X, can you match it?"

Sound familiar?

Here's the thing. It's not that you're bad at sales. You just don't have a system.

You're winging it. Every. Single. Time.

And that's costing you thousands in lost fees and hours of wasted time with people who were never going to become clients anyway.

GET THE SALES TRAINING BUNDLE NOW

The Call That Changed Everything

I remember one of my early sales calls.

I spent 45 minutes with this prospect. Great call. We got on well. They seemed interested.

At the end, I quoted £3,000 and said "let me know what you think."

Want to guess what happened?

Nothing. Ghosted.

That's when I realised: I had no idea how to actually sell. I was hoping they'd just say yes. That's not a strategy.

So I studied. I tested. I tweaked. I learned from the best sales trainers and marketers on the planet. Tried and tested everything in my own practice.

Eventually, I arrived at a system that just works.

Not only do I get paid for initial consultations, but I also convert a large percentage of my ideal clients into high-paying clients.

And here's what I discovered: there's a proven process to do this.

You don't need to "convince" anyone. You just need to ask the right questions in the right order. Guide the prospect to sell themselves on the result.

That's it.

YES, I want access to the training

This System Works. Here's Proof.

 

These are ordinary accountants just like you. They applied the same framework you're about to learn.

 

YES, I want access to the training

What's Possible When You Have a System?

You look forward to initial meetings. I relish sales meetings. Actually, now I don't do them. I get a bit of FOMO.

I was back on the tools this week because my main man Brendan is in Dubai, so the calls got routed back to me. I had a sales call yesterday. Managed to convert. Woohoo.

I love the conversion. I love the thrill of the chase. Converting from prospect to client. Then I don't want anything to do with them. Once they're on board, that's it. Team, now you handle it.

The way it should feel is like a magician. You know what's coming. I know when I ask a question, I'm gonna get this answer. Because we're in control.

And when we're in control of that sales process, even though we're doing less of the talking, we get a better result.

Remember, first impressions count. The only opportunity we have to wow our client before they work with us is... they haven't felt how good our service is yet.

All they have experienced is our marketing, their first impressions of that call, and our interactions.

That's all they have to go on. So we need to make sure that experience is spot on, positioning ourselves as the expert, so they say yes at the price we want.

YOUR BELIEFS ABOUT SELLING

A Few Beliefs About Selling That Have Served Me

They need me more than I need them.

I'm vetting them as much as they are vetting me.

Speak less, listen more, be in control.

The person who cares the most about the prospect wins the deal. I'm sure that resonates with you, because you're an accountant that cares.

Expect and plan to hear no. If we plan for them to say no, then we can be prepared for when they say "I'll think about it" or "it's too expensive". We won't just get off the call because it's uncomfortable.

Relax. There's no need to sell. Allow them to reach the decision to buy.

And if you don't get a gasp on the price tag, you didn't go high enough.

Here's Everything You're Going To Get

I've detailed this exact process in a 90-minute training that I did for members of my community.

Module 1: Filtering Out Tyre Kickers

  • How to filter out prospects so you're not dealing with time wasters
  • The exact system and questions to automate the filtering process
  • The software I use to save hours booking and arranging meetings
  • The flowchart my team use for any enquiry that comes into the practice

Module 2: The POWER Sales Framework

  • The EXACT script I use to position our firm as the only solution
  • Word-for-word what to say and when to say it
  • My real life sales call transcripts with prospects (names redacted) so you can see it in action word-for-word

Module 3: Presenting Your Price

  • How to present your price without it feeling awkward
  • How to use anchoring to make your fees feel like a bargain
  • The VFO brochure I use to anchor prospects to high value (Value £795) 

Module 4: Objection Handling

  • How to handle "I'll think about it" and "it's too expensive"
  • What to say when they need to "talk to their partner" 

BONUS: All The Templates

  • ✅ The sales script I use to get clients to pay up to £60,000 per year (worth £995!)
  • ✅ The flowchart for handling incoming enquiries
  • ✅ The exact wording of questions to filter prospects
  • ✅ The VFO brochure
  • ✅ Pre-call questionnaire templates
  • ✅ Call prep checklist
  • ✅ Real call recordings
  • ✅ AI Sales Coach GPT that analyses your calls

  

Total Value: £4,870

Get Everything Today For Just £275!

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WHY SCRIPTS WORK

"I Prefer Just To Have a Casual Chat With Prospects"

I used to think the same.

Until someone told me that the best things in the world come from scripts. The movies we watch. The Netflix series we binge. The plays we're attracted to. All come from scripts.

The best salespeople in the world learned from scripts. And we can too.

My sales conversion rates trebled when I started to use them.

(And they work especially well in Zoom calls because you don't need to memorise them. You can have them open on your second screen.)

 
I WANT TO ACCESS THE TRAINING NOW

Two Ways to Get This

Option 1: Buy the Standalone Training

£275 + VAT

  • Get immediate access to everything above. Perfect if you just want the sales system.
  • 30-day money-back guarantee (no questions asked) 











Get The Training - £275 + VAT

Option 2: Join PAC and Get This Training FREE

£275/month

 You get this sales training PLUS:

  • Monthly deep-dive training on pricing, marketing, team building
  • Weekly Lunch & Learn sessions with other members
  • Entire content library (50+ training sessions)
  • WhatsApp community for daily support
  • All templates and resources from my firms
  • Regular Power Positioning workshops
  • 30-day money-back guarantee (no questions asked)

200+ accountants are already inside getting results.

JOIN THE PAC

Here's What I Know for Certain

Every week you don't have a sales system is another week of lost fees.

You're probably already on calls with clients who could pay you £10K+. You're just not closing them.

If implementing this helps you win just ONE additional client at £3,000/year, you've already made your money back 10 times over.

And based on what you've seen from Martin, Kerry, Melanie, and Saddik, that's a very conservative estimate.

So what's it going to be?

Option 1: Do nothing. Keep winging it. Keep losing deals to competitors who charge less.

Option 2: Get a proven system. Follow the framework. Start converting prospects at premium fees.

The choice is yours.

I WANT TO ACCESS THE TRAINING NOW

WHO THIS IS FOR

This Training Is For You If...

  • You're spending too much time with prospects who never buy
  • You feel uncomfortable talking about price
  • You're not converting as many prospects as you'd like
  • You're sending proposals by email and getting ghosted
  • You want to charge premium fees but don't know how to justify them
  • You're winging sales calls and want a proven system to follow

This Training Is NOT For You If... 

  • You're happy competing on price
  • You think sales is "icky" and refuse to learn it
  • You're not willing to implement what you learn




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Frequently Asked Questions 

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