#214 The Power of Niching (route to £5m ARR)

In this episode, I’m taking you behind the scenes of what’s been a very eventful week — including losing access to my LinkedIn account (yep, gone), building not one but two pricing tools, and a powerful reminder on why niching is the key to scaling.

I’ll walk you through:

💥 Why I’m happy to let go of a client worth nearly 5% of turnover
💥 The real reason we’re growing faster (hint: it's not referrals)
💥 How niching has helped our team deliver better and charge more
💥 The 5-year plan to take the firm to £5M and beyond
💥 What you need to build influence in your sector (even without a big audience)
💥 And the tough lesson I learned after getting banned from LinkedIn

If you’re feeling stuck with marketing or unsure how to grow without burning out — this episode will show you exactly where to focus.

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