#215 I’m Burning Money On Ads! 😫

Burning Money on Ads: What I’ve Learnt the Hard Way

Tried paid ads and felt like you threw cash down the drain?

You're not alone. In this week’s episode, I walk you through the honest truth about our latest ad experiments — the wins, the flops, and what I’m changing next.

You'll learn:

→ Why AI note-takers are the most underused goldmine in your firm
→ What paid ads are really good for (and when to avoid them)
→ The one simple tactic we’re now testing that might beat Meta at its own game
→ How to think clearly about CAC vs. lifetime value (and how to calculate yours)

I also share the internal systems I’ve been tweaking to hit our 32.5% growth target — including team reshuffles and our new transparent salary bands.

If you’re a firm owner spending money on marketing, this episode will save you time, cash, and stress.

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