#219 The Only Two Areas You Should Be Spending Your Time
Get Clients or Get People: The Only Two Things That Matter
What should you really be focusing on as an accounting firm owner?
In this episode, I reflect on two days at a high-level mastermind and break down the only two problems you ever need to solve in your firm.
You’ll discover:
→ Why 90% of your time, money and attention should go to just two things
→ The real value of your time – and how to buy it back
→ How to use lifetime value to reframe your entire marketing approach
→ The single most important decision you can make to attract the right clients
I also share how I track where my own time goes, the most overlooked marketing mindset shift, and what I learned from one of the UK's top marketing minds.
If you’ve ever felt overwhelmed by all the “things” you could be doing, this episode will help you cut through the noise and stay laser focused on what actually moves the needle.
Take a listen and let me know your biggest insight – I’d love to hear from you on LinkedIn
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