#253 Which Social Media Platform Should You Actually Be On?

This week, I'm tackling a question I get asked more than almost any other.

Which social media platform should you actually be on?

And what on earth should you post once you're there?

I break down:

• Why a podcast feels lonely while social media doesn't, and what that taught me about marketing
• The reason it now takes 7 or 8 touch points before someone trusts you enough to get in touch
• Why "when you confuse, you lose" should shape every post you write
• The one platform I'd tell any accountant to start with, and why the algorithm is on your side
• Why your audience is on LinkedIn even when you're convinced they're not
• How to create content that gets a booked call, not just likes
• The contrarian truth about using AI to write your posts, and why I ignore the people who say don't
• Why video will make you stand out, especially if you're a female accountant
• How one of my Accelerator members found a warm lead worth £25-30k in fees within a week of posting daily

This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system.

If you've ever stared at a blank screen wondering what to post or where, this episode is for you.

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