#255 Why Outreach Feels So Cringe (And How To Do It Anyway)

In this episode, I'm talking about the thing that stops more accountants from winning clients than any lack of skill ever will.

Fear.

Specifically, the fear of putting yourself out there. Sending the message. Posting the content. Being seen.

I've just finished a 10 week accelerator cohort, and the last two weeks were all about activation, which meant outreach. I hadn't realised quite how hard people find it to press send.

I break down:

Why you only ever have two problems in an accounting firm, whether you're a sole practitioner or PwC
Why "this feels icky and salesy" is your brain protecting you from discomfort, not telling you the truth
The networking event test that instantly fixes bad outreach
Connect, compliment, question: the sequence that starts real conversations in the DMs
The three C's that turn strangers into booked calls
Why posting once or twice a week makes you invisible, and what I've actually done for five years
The order you have to get right before outreach will work at all
What happens when you send 50 to 100 DMs every single week
The worst thing that has ever come back to me from a cold message, which is not what you're imagining
Why we let what other people might be thinking cost us the things we say we want

I also share what's been going on behind the scenes, including a few weeks back in the UK with family, and a studio interview coming soon with a firm owner who went from a standing start to seven figures in five years.

This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system.

If you've known for months that you should be doing outreach but haven't been able to bring yourself to press send, this episode is for you.

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