Work with Me Join The PAC Blog Podcast Resources Success Stories Contact Login

#259 Why AI Won't Replace You (But Will Replace Some Of Your Clients' Reasons To Pay You)

Season #1

In this episode, I give my take on the Xero advert that set the whole profession off last week.

The one where an influencer said she'd stopped paying her accountant £800 a month because she'd connected her cloud accounting.

I'm not angry about it. I think it's a useful mirror.

I break down:

  • Why the software houses were never really "accountant first", and why that shouldn't surprise anyone
  • The reason Excel, cloud accounting and OCR didn't kill accounting, and why AI won't either
  • What clients are actually buying from you, and why it isn't the deliverable or the time
  • The single highest value thing you offer, which almost nobody puts on their proposal
  • Where you will genuinely lose clients to AI, and why you probably shouldn't want those clients anyway
  • Why AI being confidently wrong matters more for your clients than it does for you
  • The radiologist, the pilot and the £5m share sale: three analogies that explain why expertise still gets paid
  • Why positioning is your real protection, and what "inch wide, mile deep" looks like in practice
  • How to treat AI like a new employee, including the Loom trick for building skills your whole team can use
  • Why the efficiency gains are yours to bank, providing you've got your pricing right

I also talk about what I'm seeing inside the accelerator, including the member who went from nothing to being the go-to expert in children's care homes.

[SPONSOR CREDIT LINE GOES HERE: This episode is sponsored by [Name](clean link), wording as supplied.]

If you've been quietly anxious about what AI means for your firm, this episode is for you.

If you've enjoyed my podcasts, here's how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.