All Episodes
Episodes
#34: What Is The Right Price?
What is the right price to charge for your services? How do you know whether your current price is the price you ought to be charging… and that you’re not losing money by charging a lower price?
If you’re going to put...
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#33: What I Do All Day..
Want to know what a day in the life of Reza Hooda looks like? You’d be surprised to see it’s a lot different from what you think. You’ll find out what I do on a daily basis to keep the business up and running, how I...
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#32: How To Get Higher Prices
Ever wondered how some accountants are able to charge huge amounts for the same services you offer while you can’t? Well, it’s obvious they know something you don’t.
But not to worry in this podcast episode, I’ll...
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#31 I’m Sorry…
Just released a brand new FREE Masterclass training that you can watch on demand and find out how you can build a profitable accounting firm - without making the mistakes I did. Access it here...
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#30: The 4 Value Umbrellas
In today’s episode I’ll show you exactly how by teaching you about the 4 Value Umbrellas. These are value drivers that can help you instantly increase the value of your services before your clients.
Enjoy!
Find what...
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#29: How to Win New Clients
The biggest question I get asked by accountants all over is, “How do I win new clients?” And I understand why it’s difficult to find the answer to that because there’s so much information out there teaching this that...
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#28: The Big Opportunity For Accountants
Remember the saying, “In every cloud there is a silver lining.” Well, the pandemic has its silver lining. It’s a BIG opportunity it has created for us Accountants. One that if taken advantage of would help our firm...
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Pricing Lessons From A Car Wash Operator
What can a car wash operator teach you about pricing in your accounting firm? You’d be surprised to find out. In this episode, I share with you my experience with a certain car wash operator, specifically, the pricing...
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The 4 Pillar Framework
After more than a decade of trial and error running my accounting firm and learning from different mentors and books, I discovered what it really takes to make an accounting firm successful. So I compiled and...
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You're Not Competing With Other Accountants
After more than a decade of trial and error running my accounting firm and learning from different mentors and books, I discovered what it really takes to make an accounting firm successful. So I compiled and...
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What Is Value? The 2 Types - Explained.
Ever had a prospect call your price “too expensive” when you present it to them? And another prospect accept it without negotiating… like it’s a bargain?
Well, that’s because people value things differently, and are...
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Stop Charging By The Hour! We Don't Sell Time.
Clients don’t care about the cost structure of whatever they are buying, what they only care about the result, the outcome, the solution, the utility for them. They make a judgment based upon a simple equation: Is the...
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