Delivering Price in Meetings: Why It Matters and How It Can Benefit Your Business

pricing pricing strategy Mar 21, 2023

In the world of sales, timing is everything. And one crucial moment that can make or break a deal is the point when the client asks for the price. How you handle this moment can have a significant impact on the outcome of the meeting, as well as your overall sales success.

So, what's the best way to deliver the price to a client? The answer, according to many sales professionals, is to do it live, in the meeting. Here's why:

  1. It saves time and effort By presenting the price live in the meeting, you cut out the need for follow-up emails, phone calls, and additional meetings. This not only saves time and effort but also shows the client that you value their time and are committed to providing them with efficient service.

  2. It shows confidence and transparency By presenting the price live in the meeting, you demonstrate confidence in your product or service and show that you have nothing to hide. This transparency can build trust with the client and help to establish a positive working relationship.

  3. It meets the client's needs Most clients want to know the price as soon as possible, and delivering it live in the meeting can meet this need. This approach shows that you understand the client's priorities and are willing to accommodate their needs.

Of course, there may be situations where it's not possible to present the price live in the meeting. For example, if the project is complex and requires further analysis or if the pricing structure is customized for each client. In these cases, it's important to communicate clearly with the client and set expectations about when the pricing will be delivered.

In summary, delivering the price in the meeting live with the client can be a game-changer for sales professionals. It saves time, builds trust, and meets the client's needs. So, the next time you're in a sales meeting, consider presenting the price live and see the impact it can have on your sales success.