In the competitive business landscape, pricing strategies play a crucial role in determining profitability. According to management guru Michael Porter, there are only two primary pricing strategies: low cost leadership and high value differentiation. In this blog post, we will explore these two...

In the world of sales, timing is everything. And one crucial moment that can make or break a deal is the point when the client asks for the price. How you handle this moment can have a significant impact on the outcome of the meeting, as well as your overall sales success.

So, what's the best way...

When it comes to making purchasing decisions, consumers often weigh the perceived value of an item against its price. If the perceived value is higher than the price, the consumer is more likely to make the purchase. This is why it is important for businesses to focus on increasing the perceived...

Aaargh!! Not another question - please leave me alone. Do you feel like that some days where the phone never stops and the emails keep on coming? You start to begrudge clients for asking your advice and coming to you with their problems. You have so much work to do that you don’t know...

I walked out of Starbucks yesterday in a huff.. 

So I went to Starbucks yesterday, looked at their price list and saw that my favourite Cortado was £3.10. I stood there trying to work out how much it cost them to make it

1 Firstly starting with the unit cost of the coffee...

People who join you on price, will also leave you on price 

When I first started out and was hungry to grow I tried everything to get clients, I hired a telemarketing agency to get me appointments. They would do the cold calling and get me appointments with business owners in the area....

How do you drive up profitability in your firm?

You know as accountants we tend to complicate things at times when it comes to how we arrive at our profits. Our knowledge of cost accounting is to blame for that.  To keep things simple… Your profit is simply what comes in less what...

I went to the new Turkish barber last week for a haircut. Walked in, took a seat (there was no price list). Was invited to take the chair. Offered a drink and went for the Turkish coffee.

Came out in an authentic cup. The barber took great care to get the blend just right. Then proceeded to wash...

Have you ever had a prospect call your price “too expensive”? And another prospect accept it without negotiating… like it’s a bargain? 

Why do you think that is? It’s the same service and price you’re offering both of them... But why is one willing to...

Do you struggle to increase your fees? Do you feel that you can't possibly charge double or triple what you do now?

Well, think again 

Because if Bev can, you can!

The first step of getting paid more for what you do is belief. You need to BELIEVE that you are worth more. The belief will come...

In anything we're looking to buy, there are two things in place that speed up our buying decision, and, are most likely to speed up the decision of your prospects too.

These two things are certainty and choice.

Certainty in how much we have to pay to acquire a good or service, and choice in terms...

Back when I acquired my firm in 2008, things were pretty tough.

We were poor on our systems… we had no “ideal clients”… our pricing wasn’t great, and we had a high staff turnover.

Basically, we were a sinking ship.

And so I realized I had to do something about it...