How to generate MORE profit using pricing pricing pricing strategy pricing wins Jul 11, 2022

How do you drive up profitability in your firm?

You know as accountants we tend to complicate things at times when it comes to how we arrive at our profits. Our knowledge of cost accounting is to blame for that.  To keep things simple… Your profit is simply what comes in less what...

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Pricing lessons from a Turkish barber pricing pricing strategy value based pricing Apr 18, 2022

I went to the new Turkish barber last week for a haircut. Walked in, took a seat (there was no price list). Was invited to take the chair. Offered a drink and went for the Turkish coffee.

Came out in an authentic cup. The barber took great care to get the blend just right. Then proceeded to wash...

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How to get a better price for the services you deliver pricing pricing strategy value based pricing Feb 14, 2022

Have you ever had a prospect call your price “too expensive”? And another prospect accept it without negotiating… like it’s a bargain? 

Why do you think that is? It’s the same service and price you’re offering both of them... But why is one willing to...

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How I've increased my fees from £269 to £2,000 per month! pricing pricing strategy pricing wins Jan 10, 2022

Do you struggle to increase your fees? Do you feel that you can't possibly charge double or triple what you do now?

Well, think again 

Because if Bev can, you can!

The first step of getting paid more for what you do is belief. You need to BELIEVE that you are worth more. The belief will come...

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Two Things That Makes Buying From You Easier accounting profession customer service pricing strategy Nov 01, 2021

In anything we're looking to buy, there are two things in place that speed up our buying decision, and, are most likely to speed up the decision of your prospects too.

These two things are certainty and choice.

Certainty in how much we have to pay to acquire a good or service, and choice in terms...

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My Journey pricing pricing strategy value pricing Oct 18, 2021

Back when I acquired my firm in 2008, things were pretty tough.

We were poor on our systems… we had no “ideal clients”… our pricing wasn’t great, and we had a high staff turnover.

Basically, we were a sinking ship.

And so I realized I had to do something about it...

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How NOT to price your services pricing pricing strategy value based pricing Aug 16, 2021

Imagine walking into a restaurant and when you want to order Sushi and ask how much it would cost they would say £20 per 10 mins of cooking. Wouldn't that be bizarre? OK so it might appear a tad facetious.

But pricing your accounting (or legal) services based on time spent appears exactly...

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Clients are not price sensitive pricing pricing strategy value based pricing May 17, 2021

That's too expensive

(Really)

You: my clients are so price sensitive 

No they're not!

Most people in society are not price sensitive 

They are VALUE sensitive

If your clients:

  1. buy their coffee from Starbucks
  2. have an iPhone
  3. drive a premium brand car

They CANNOT be price sensitive ...

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Pricing lessons from a $2.9M cup of coffee accounting anchoring pricing strategy Sep 04, 2020

So today i'm going to tell you the story about Stella Liebeck and mcdonald's and how we can learn something about pricing from this 2.9 million dollar cup of coffee. So back in 1994 a lady called Stella Liebeck, drove up to mcdonald's drive-through with her grandson, they bought a cup of...

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