I think i've just randomly won a new client for over £12,000 from Starbucks today 🤷‍♂️👇 niche positioning specialist Sep 13, 2022

I think i've just randomly won a new client for over £12,000 from Starbucks today!

Working out of Starbucks at the Village Hotels in Eastleigh today whilst my car's gone in for the 1000 mile running in service and might have got an ideal client with a fee of over £12,000!

As...

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Importance of specialising niche specialist Aug 15, 2022

How do we attract new business. I’ve been on a journey figuring this out for a decade and what i’ve found is that it all starts with…

“WHO”

When you get clear on WHO you want as an ideal client, the what, how and where to find them becomes soo much easier. Most...

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Every Accountant’s Biggest Challenge Is… new business niche positioning Feb 18, 2022

If I was looking for the slowest way to grow my accounting firm, do you know what I’d do? I’d say in my messaging that I work with “small and medium-sized companies”

Yup, absolutely gonna take me a couple more decades to grow that way but seriously now, what am I driving...

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Nitch Or Niche??? marketing niche positioning Oct 03, 2021

Do you still struggle to win clients into your firm?

Well, then you might be guilty of this…

Lack of positioning.

That’s right.

That is the number one reason why most accounting firm owners struggle to win over new clients.

You see, without defining your ideal client, it’s...

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The easiest way to grow your practice accounting grow your business niche Aug 09, 2021

To know whose business it is that you want. Sound simple? Yet most accounting firms still have don't have clear messaging on who their target audience is 

If you don't know who you are serving and how you help them, then how can you expect to get the stream of leads that you...

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To be better, be DIFFERENT 😎 being different niche positioning May 04, 2021

Struggling to attract new clients?

And can't seem to pinpoint why? 

You may be swimming in the sea of sameness. 
Does your website look like every other accountants website? 

Do you list all the services you offer 

Do you send out the same old Budget update like everyone...

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Be the specialist not the generalist accountancy niche specialist Mar 22, 2021

Is it better to be a generalist or a specialist? 

Clue: I’m a dentist looking for an accountant. Am I going to be interested in any accountant I come across or one who specialises in working with dentists?

The specialist firm, of course.

Because an accountant who specialises in my...

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