“I should have done this 10 years ago when I first started out …” 

Words of Donald Inglis, a sole practitioner based in York. We all go through life thinking should I do this or should I do that. We think, think again, over think and then don’t end up doing...

Recently, we’ve had one of our best years over the last 12 months in our accounting firm.

And this is even with the whole pandemic period of last year spelling doom for most businesses.

How did we achieve this?

Well, for one thing, it wasn’t easy and definitely didn’t happen...

To know whose business it is that you want. Sound simple? Yet most accounting firms still have don't have clear messaging on who their target audience is 

If you don't know who you are serving and how you help them, then how can you expect to get the stream of leads that you...

If you're looking to grow your accounting firm, it's worth taking the time to understand the "buyer's journey" to understand our client's journey into making an inquiry to work with us.

And if you study marketing as I've done over the years, then the marketers will tell you that there is...

The last 8 months have been tough for us accountants 

Dealing with all the new legislation, furlough claims, loan applications, having to adapt to remote working & the list goes on.

Winning new business and #marketing your firm was probably not on your priority list 

You've worked...

So when you're trying to grow your accounting firm, no doubt you're out there, you're trying to win new business, you're are doing marketing, you're trying to educate, you're trying to add value, you're trying to getting those new leads to win your business and grow your accounting firm.

But...