In recent times, the rise of Chat GPT and other AI-powered tools has sparked both excitement and concern. The capability of AI to generate blog posts, suggest hooks, and even potentially write books has left many wondering if it will eventually take over the realm of content creation. However, amids...
Recently, we’ve had one of our best years over the last 12 months in our accounting firm.
And this is even with the whole pandemic period of last year spelling doom for most businesses.
How did we achieve this?
Well, for one thing, it wasn’t easy and definitely didn’t happen overnight.
It was as...
If you're struggling to win clients, it's likely because you haven't got your positioning right.
You're not clear on who your ideal client is. And you're not clear on what the messaging is that you're gonna use to find those ideal clients. Trying to appeal to every SME in the country is very expensi...
You have to STOP relying on just referrals
And heres why
❌It’s not a strategy, which means it’s not something you can plan and forecast around
❌It leaves you with little control and ownership around where you next customer will come from
And look, I get it, referrals are great! And they should ...
Are you struggling to come up with content ideas?
Don't think you're creative enough to create content?
Feel that you don't have anything 'unique' to add to the sea of content out there?
Well, here's something that might help...
It's the principle of 'borrowed creativity'.
You see nothing e...
Wondering where your next enquiry is coming from?
Panicking that you've lost revenue and need to do some 'marketing' to get some new business in.
There's no shortcut i'm afraid.
No $97 Facebook ad course that's suddenly going to magic enquiries from thin air. 🤦♂️
You've got to put the effort i...
I had an inquiry from someone the other day, who I last saw five years ago. This gentleman came to a seminar I did, when we could do things in person, five years ago that we held at the local Holiday Inn about tech strategies and whatnot. And when the inquiry came through, I thought the name sounded...