How I pivoted during the pandemic content marketing grow your business pivot Oct 11, 2021

Recently, we’ve had one of our best years over the last 12 months in our accounting firm.

And this is even with the whole pandemic period of last year spelling doom for most businesses.

How did we achieve this?

Well, for one thing, it wasn’t easy and definitely didn’t happen...

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Why you're struggling to win clients 😱 client enquiries content marketing win clients Aug 23, 2021

If you're struggling to win clients, it's likely because you haven't got your positioning right.

You're not clear on who your ideal client is. And you're not clear on what the messaging is that you're gonna use to find those ideal clients. Trying to appeal to every SME in the country is very...

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Stop relying on referrals content creation content marketing referrals Mar 29, 2021

You have to STOP relying on just referrals

And heres why 

It’s not a strategy, which means it’s not something you can plan and forecast around

It leaves you with little control and ownership around where you next customer will come from

And look, I get it, referrals are great!...

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How to come up with content ideas content creation content marketing video content Jan 25, 2021

Are you struggling to come up with content ideas? 

Don't think you're creative enough to create content? 

Feel that you don't have anything 'unique' to add to the sea of content out there? 

Well, here's something that might help... 

It's the principle of 'borrowed creativity'....

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How to get new business enquiries whilst you sleep content creation content marketing marketing Jan 25, 2021

Wondering where your next enquiry is coming from?

Panicking that you've lost revenue and need to do some 'marketing' to get some new business in.

There's no shortcut i'm afraid. 

No $97 Facebook ad course that's suddenly going to magic enquiries from thin air. ‍

You've got to put the...

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You need to be thinking long-term about this... content creation content marketing video content Nov 09, 2020

I had an inquiry from someone the other day, who I last saw five years ago. This gentleman came to a seminar I did, when we could do things in person, five years ago that we held at the local Holiday Inn about tech strategies and whatnot. And when the inquiry came through, I thought the name...

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