So marketing doesn't stop when a client comes on board. Marketing continues all the way throughout your client's journey with you.

Because for us accountants in particular, we rely heavily on referrals. When we get a referral, chances are much greater that we'll convert that referral into a...

You have to STOP relying on just referrals

And heres why 

It’s not a strategy, which means it’s not something you can plan and forecast around

It leaves you with little control and ownership around where you next customer will come from

And look, I get it, referrals are great!...

If you're an accountant at the moment, you're probably drowning in work. Heck, you probably don't have much time for marketing. However, you'll probably also find, potentially, that the number of enquirers you're getting has reduced and that's probably because, people aren't interacting socially...