We’ve been seeing a couple of independent schools for our daughter moving into Year 7 next year. There was an open evening of one in Southampton on Friday evening then an open day yesterday in Winchester. Big decision for us as she’s our only daughter (she has 3 annoying...
If you bill by the hour, you get rewarded for being slow and inefficient. If your employees are completing timesheets, their focus is on the wrong things. Sounds so obvious doesn’t it?
Yet many firms still do it
Imagine saying that out loud to a client when you give them your hourly...
Do you patronize these companies?
Amazon, Dominos, and Uber
How would you rate their services?
Most people I know would rate them quite high.
And do you know why that is?
Because they have the customer at the heart of all their operations.
It’s all about how much they value their...
So marketing doesn't stop when a client comes on board. Marketing continues all the way throughout your client's journey with you.
Because for us accountants in particular, we rely heavily on referrals. When we get a referral, chances are much greater that we'll convert that referral into a...
Clients don't care about you
Harsh, but true
They only care about what you can do for THEM
How you can help them overcome their problems
Or realise their dreams
So don't start off a meeting talking about you, your firm, how many offices you have etc etc
There are two types of #accountants
Which camp are you in?
Are you the internal focused accountant or the client focused accountant?
When you're internally focused you:
charge based on time spent
believe your people are a commodity
let your clients take 100% of the risk of working...
So big debate on keeping timesheets earlier in the week
If we don't keep track of time, what should we measure instead?
So many to choose from
Whatever you measure, link it to the OUTCOME you are trying to achieve..
As a wise man once said 'anything that is watched and measured,...
Have I made right decision? Should I have stayed with my ex?
What if he let's me down..
I can't bear to go through this process again
These are the thoughts going through your new client's mind..
Have I made the right choice, or not
I'm excited, but also fearful
Excited to have...