Are you struggling to determine the right pricing strategy for your business? In the world of pricing, there are countless approaches, but according to the renowned management guru Michael Porter, there are only two strategies that truly lead to profitability. In this blog post, we will delve into t...

In the competitive world of accounting firms, your pricing strategy says more about your brand than you might realize. Just like designer brands such as Louis Vuitton and Chanel are associated with quality due to their premium pricing, your accounting firm can also benefit from higher fees. In this ...

In the competitive business landscape, pricing strategies play a crucial role in determining profitability. According to management guru Michael Porter, there are only two primary pricing strategies: low cost leadership and high value differentiation. In this blog post, we will explore these two app...

In the world of sales, timing is everything. And one crucial moment that can make or break a deal is the point when the client asks for the price. How you handle this moment can have a significant impact on the outcome of the meeting, as well as your overall sales success.

So, what's the best way t...

When it comes to making purchasing decisions, consumers often weigh the perceived value of an item against its price. If the perceived value is higher than the price, the consumer is more likely to make the purchase. This is why it is important for businesses to focus on increasing the perceived val...

Aaargh!! Not another question - please leave me alone. Do you feel like that some days where the phone never stops and the emails keep on coming? You start to begrudge clients for asking your advice and coming to you with their problems. You have so much work to do that you don’t know how you’ll get...

I walked out of Starbucks yesterday in a huff.. 

So I went to Starbucks yesterday, looked at their price list and saw that my favourite Cortado was £3.10. I stood there trying to work out how much it cost them to make it

1️⃣ Firstly starting with the unit cost of the coffee beans 

2️⃣ Then adding...

I paid £1.80 for two slices of toast 


You can get two WHOLE loaves for that amount?! So why did I (and I wasn't alone) spend so much more on something that I could have made at home for a fraction of the price? Because I saw 'value' AND Because it was 'offered' so I got to make a 'choice' to buy

For m...

People who join you on price, will also leave you on price 

When I first started out and was hungry to grow I tried everything to get clients, I hired a telemarketing agency to get me appointments. They would do the cold calling and get me appointments with business owners in the area. I’d turn up,...

There are 2 SuperPowers  in business 

Watch the video below to find out more 

How do you drive up profitability in your firm?

You know as accountants we tend to complicate things at times when it comes to how we arrive at our profits. Our knowledge of cost accounting is to blame for that.  To keep things simple… Your profit is simply what comes in less what goes out. Where t...

How do you know the value of a new client in your firm? Are they known by the amount they’re paying at the moment? Or are they known by the amount they’d pay over time? You see, when it comes to determining the value of a client in your firm…You look at their Lifetime value.

And what does this mean...