Getting customers is simple really when……
You have a system in place, social media is great but you need to know where it fits in to your marketing system
Get the strategy sorted then figure out the tactics to deliver on that strategy
Otherwise it’s just gona be noise
WARNING! Risk of drowning!
in the Sea of Sameness!
Have you ever asked yourself what makes someone choose YOU over another #accountant?
- Is it how many letters you have after your name?
- Is it how many offices you have?
- Is it your good looks?
- Is it how many accounting standards you have...
I think i've just randomly won a new client for over £12,000 from Starbucks today!
Working out of Starbucks at the Village Hotels in Eastleigh today whilst my car's gone in for the 1000 mile running in service and might have got an ideal client with a fee of over £12,000!
Ever feel like that? Like you’re constantly chasing your tail.. Drowning in client work and fire fighting. Not making the in-roads that you want to grow your practice. Well you’re not alone.
Tom is a small sole practitioner from Dublin with 2-3 employees and he was in...
If I was looking for the slowest way to grow my accounting firm, do you know what I’d do? I’d say in my messaging that I work with “small and medium-sized companies”
Yup, absolutely gonna take me a couple more decades to grow that way but seriously now, what am I driving...
So you say you are your clients 'TRUSTED ADVISOR'? Then why are you charging clients for picking up the phone to you??
A true trusted advisor would ALWAYS be there for their clients...To hear them out in their time of need, to help them solve their problems and overcome their challenges...without...
Do you still struggle to win clients into your firm?
Well, then you might be guilty of this…
Lack of positioning.
That is the number one reason why most accounting firm owners struggle to win over new clients.
You see, without defining your ideal client, it’s...
One of the biggest fails for most people starting out is that they end up taking on everyone and anyone, every client they meet, essentially, and then suddenly they're just bogged down with far too much work and clients that don't hold much value in their work.
You've got to be really clear and...
So how do you get enquiries from your ideal clients?
Is it by referral?
Is it through social media?
Or is it via your email list?
Referrals are great but they aren't always predictable.
So what you need is a marketing system that generates a predictable number of...
Struggling to attract new clients?
And can't seem to pinpoint why?
You may be swimming in the sea of sameness.
Does your website look like every other accountants website?
Do you list all the services you offer
Do you send out the same old Budget update like everyone...
What's the biggest change you've noticed since the pandemic began?
We're watching a lot more Netflix and Youtube
We're eating a lot more
We like our kids less and less [joke]
we're all using Zoom more
A year ago, most wouldn't have even heard of it