Two Superpowers In Business marketing positioning pricing Oct 03, 2022

There are 2 SuperPowers  in business 

Watch the video below to find out more 

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I think i've just randomly won a new client for over £12,000 from Starbucks today 🤷‍♂️👇 niche positioning specialist Sep 13, 2022

I think i've just randomly won a new client for over £12,000 from Starbucks today!

Working out of Starbucks at the Village Hotels in Eastleigh today whilst my car's gone in for the 1000 mile running in service and might have got an ideal client with a fee of over £12,000!

As...

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Stop running around like a blue-arsed fly! client satisfaction positioning sales Mar 07, 2022

Ever feel like that? Like you’re constantly chasing your tail.. Drowning in client work and fire fighting. Not making the in-roads that you want to grow your practice. Well you’re not alone.

Tom is a small sole practitioner from Dublin with 2-3 employees and he was in...

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Every Accountant’s Biggest Challenge Is… new business niche positioning Feb 18, 2022

If I was looking for the slowest way to grow my accounting firm, do you know what I’d do? I’d say in my messaging that I work with “small and medium-sized companies”

Yup, absolutely gonna take me a couple more decades to grow that way but seriously now, what am I driving...

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You are NOT the Trusted Advisor if you do this 👇 customer service positioning trusted advisor Jan 31, 2022

So you say you are your clients 'TRUSTED ADVISOR'? Then why are you charging clients for picking up the phone to you??

A true trusted advisor would ALWAYS be there for their clients...To hear them out in their time of need, to help them solve their problems and overcome their challenges...without...

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Nitch Or Niche??? marketing niche positioning Oct 03, 2021

Do you still struggle to win clients into your firm?

Well, then you might be guilty of this…

Lack of positioning.

That’s right.

That is the number one reason why most accounting firm owners struggle to win over new clients.

You see, without defining your ideal client, it’s...

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Make space for the VIP clients! positioning profitability vip Sep 20, 2021

One of the biggest fails for most people starting out is that they end up taking on everyone and anyone, every client they meet, essentially, and then suddenly they're just bogged down with far too much work and clients that don't hold much value in their work.

You've got to be really clear and...

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How to generate ideal client enquiries client enquiries positioning sales Jun 21, 2021

So how do you get enquiries from your ideal clients? 

Is it by referral? 

Is it through social media? 

Or is it via your email list? 

Referrals are great but they aren't always predictable. 

So what you need is a marketing system that generates a predictable number of...

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To be better, be DIFFERENT 😎 being different niche positioning May 04, 2021

Struggling to attract new clients?

And can't seem to pinpoint why? 

You may be swimming in the sea of sameness. 
Does your website look like every other accountants website? 

Do you list all the services you offer 

Do you send out the same old Budget update like everyone...

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Your BIG Opportunity this year digital opportunity positioning Mar 08, 2021

What's the biggest change you've noticed since the pandemic began? 

We're watching a lot more Netflix and Youtube

We're eating a lot more

We like our kids less and less [joke]

But seriously..

we're all using Zoom more 

A year ago, most wouldn't have even heard of it 

Now it's...

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