I reached for the paracetamol last night because I had a headache, when I’m cold I put on a coat, when there’s a leak in kitchen I look for a plumber.
We look for solutions when we have a problem
If you want to position yourself as the solution to your prospects problem,...
The Secret to a High-Converting Accounting Website: It's All About the Words
If you're an accountant, you've probably spent thousands of pounds over the years on beautiful websites that were designed to impress your potential clients. But what you may not have realized is that having a pretty...
Getting customers is simple really when……
You have a system in place, social media is great but you need to know where it fits in to your marketing system
Get the strategy sorted then figure out the tactics to deliver on that strategy
Otherwise it’s just gona be noise
In this...
WARNING! Risk of drowning!
in the Sea of Sameness!
Have you ever asked yourself what makes someone choose YOU over another #accountant?
- Is it how many letters you have after your name?
- Is it how many offices you have?
- Is it your good looks?
- Is it how many accounting standards you have...
There are 2 SuperPowers in business
Watch the video below to find out more
I think i've just randomly won a new client for over £12,000 from Starbucks today!
Working out of Starbucks at the Village Hotels in Eastleigh today whilst my car's gone in for the 1000 mile running in service and might have got an ideal client with a fee of over £12,000!
As...
Ever feel like that? Like you’re constantly chasing your tail.. Drowning in client work and fire fighting. Not making the in-roads that you want to grow your practice. Well you’re not alone.
Tom is a small sole practitioner from Dublin with 2-3 employees and he was in...
If I was looking for the slowest way to grow my accounting firm, do you know what I’d do? I’d say in my messaging that I work with “small and medium-sized companies”
Yup, absolutely gonna take me a couple more decades to grow that way but seriously now, what am I driving...
So you say you are your clients 'TRUSTED ADVISOR'? Then why are you charging clients for picking up the phone to you??
A true trusted advisor would ALWAYS be there for their clients...To hear them out in their time of need, to help them solve their problems and overcome their challenges...without...
Do you still struggle to win clients into your firm?
Well, then you might be guilty of this…
Lack of positioning.
That’s right.
That is the number one reason why most accounting firm owners struggle to win over new clients.
You see, without defining your ideal client, it’s...
One of the biggest fails for most people starting out is that they end up taking on everyone and anyone, every client they meet, essentially, and then suddenly they're just bogged down with far too much work and clients that don't hold much value in their work.
You've got to be really clear and...
So how do you get enquiries from your ideal clients?
Is it by referral?
Is it through social media?
Or is it via your email list?
Referrals are great but they aren't always predictable.
So what you need is a marketing system that generates a predictable number of...