Lead With The Problem positioning value Feb 21, 2023

I reached for the paracetamol last night because I had a headache, when I’m cold I put on a coat, when there’s a leak in kitchen I look for a plumber. 

We look for solutions when we have a problem

If you want to position yourself as the solution to your prospects problem,...

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Attract Your Ideal Clients: The Power of Leading with the Problem in Your Accounting Firm ideal clients positioning website Feb 07, 2023

The Secret to a High-Converting Accounting Website: It's All About the Words

If you're an accountant, you've probably spent thousands of pounds over the years on beautiful websites that were designed to impress your potential clients. But what you may not have realized is that having a pretty...

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Getting customers is simple really 🤷 when…… niche positioning win clients Nov 28, 2022

Getting customers is simple really when……

You have a system in place, social media is great but you need to know where it fits in to your marketing system

Get the strategy sorted then figure out the tactics to deliver on that strategy

Otherwise it’s just gona be noise

In this...

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WARNING! Risk of drowning! niche positioning specialist Oct 24, 2022

WARNING! Risk of drowning!

in the Sea of Sameness!

Have you ever asked yourself what makes someone choose YOU over another #accountant?

  • Is it how many letters you have after your name?
  • Is it how many offices you have?
  • Is it your good looks?
  • Is it how many accounting standards you have...
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Two Superpowers In Business marketing positioning pricing Oct 03, 2022

There are 2 SuperPowers  in business 

Watch the video below to find out more 

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I think i've just randomly won a new client for over £12,000 from Starbucks today 🤷‍♂️👇 niche positioning specialist Sep 13, 2022

I think i've just randomly won a new client for over £12,000 from Starbucks today!

Working out of Starbucks at the Village Hotels in Eastleigh today whilst my car's gone in for the 1000 mile running in service and might have got an ideal client with a fee of over £12,000!

As...

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Stop running around like a blue-arsed fly! client satisfaction positioning sales Mar 07, 2022

Ever feel like that? Like you’re constantly chasing your tail.. Drowning in client work and fire fighting. Not making the in-roads that you want to grow your practice. Well you’re not alone.

Tom is a small sole practitioner from Dublin with 2-3 employees and he was in...

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Every Accountant’s Biggest Challenge Is… new business niche positioning Feb 18, 2022

If I was looking for the slowest way to grow my accounting firm, do you know what I’d do? I’d say in my messaging that I work with “small and medium-sized companies”

Yup, absolutely gonna take me a couple more decades to grow that way but seriously now, what am I driving...

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You are NOT the Trusted Advisor if you do this 👇 customer service positioning trusted advisor Jan 31, 2022

So you say you are your clients 'TRUSTED ADVISOR'? Then why are you charging clients for picking up the phone to you??

A true trusted advisor would ALWAYS be there for their clients...To hear them out in their time of need, to help them solve their problems and overcome their challenges...without...

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Nitch Or Niche??? marketing niche positioning Oct 03, 2021

Do you still struggle to win clients into your firm?

Well, then you might be guilty of this…

Lack of positioning.

That’s right.

That is the number one reason why most accounting firm owners struggle to win over new clients.

You see, without defining your ideal client, it’s...

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Make space for the VIP clients! positioning profitability vip Sep 20, 2021

One of the biggest fails for most people starting out is that they end up taking on everyone and anyone, every client they meet, essentially, and then suddenly they're just bogged down with far too much work and clients that don't hold much value in their work.

You've got to be really clear and...

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How to generate ideal client enquiries client enquiries positioning sales Jun 21, 2021

So how do you get enquiries from your ideal clients? 

Is it by referral? 

Is it through social media? 

Or is it via your email list? 

Referrals are great but they aren't always predictable. 

So what you need is a marketing system that generates a predictable number of...

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