I think i've just randomly won a new client for over £12,000 from Starbucks today 🤷‍♂️👇 niche positioning specialist Sep 13, 2022

I think i've just randomly won a new client for over £12,000 from Starbucks today!

Working out of Starbucks at the Village Hotels in Eastleigh today whilst my car's gone in for the 1000 mile running in service and might have got an ideal client with a fee of over £12,000!

As...

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Importance of specialising niche specialist Aug 15, 2022

How do we attract new business. I’ve been on a journey figuring this out for a decade and what i’ve found is that it all starts with…

“WHO”

When you get clear on WHO you want as an ideal client, the what, how and where to find them becomes soo much easier. Most...

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Be the specialist not the generalist accountancy niche specialist Mar 22, 2021

Is it better to be a generalist or a specialist? 

Clue: I’m a dentist looking for an accountant. Am I going to be interested in any accountant I come across or one who specialises in working with dentists?

The specialist firm, of course.

Because an accountant who specialises in my...

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