Importance of specialising

How do we attract new business. I’ve been on a journey figuring this out for a decade and what i’ve found is that it all starts with…

“WHO”

When you get clear on WHO you want as an ideal client, the what, how and where to find them becomes soo much easier. Most people focus on the tactics i.e the SEO, Facebook ads, telemarketing etc But that’s just noise when you don’t have your strategy clear. Getting clear on your WHO is your strategy

Knowing who you want - and more importantly - DON’T want as clients. Because you don’t want to be something to everyone. You want to be EVERYTHING to someone

Want to find out how you can implement a 7 step system to get enquiries whilst you sleep? Click here

To find out more watch the video above.