Lead With The Problem

positioning value Feb 21, 2023

I reached for the paracetamol last night because I had a headache, when I’m cold I put on a coat, when there’s a leak in kitchen I look for a plumber. 

We look for solutions when we have a problem

If you want to position yourself as the solution to your prospects problem, lead with the problem they have when they see that you understand their problem they will connect you with the potential solution after all people aren’t randomly browsing accountants websites for fun. 

People look for solutions when they have a problem so get better at understanding the problems you solve then lead with that in your messaging. 

Watch the video below to understand more about how you can position yourself as an accountant