I reached for the paracetamol last night because I had a headache, when I’m cold I put on a coat, when there’s a leak in kitchen I look for a plumber. 

We look for solutions when we have a problem

If you want to position yourself as the solution to your prospects problem,...

I paid £1.80 for two slices of toast 


You can get two WHOLE loaves for that amount?! So why did I (and I wasn't alone) spend so much more on something that I could have made at home for a fraction of the price? Because I saw 'value' AND Because it was 'offered' so I got...

How do you know the value of a new client in your firm? Are they known by the amount they’re paying at the moment? Or are they known by the amount they’d pay over time? You see, when it comes to determining the value of a client in your firm…You look at their Lifetime value.

...

Have you ever asked yourself any of these questions before?

“What should I spend time measuring in my firm to ensure we keep growing?”

“How do I measure my clients' satisfaction with my services?”

“How can we measure whether we’re on track with our...

In my last mentoring session, we talked about the big opportunity that we have as accountants over the next few years.

How to seize that opportunity, how to position ourselves to make the most of it, and what resources we can use to communicate the value of this offering. It's all about...

A common issue I see amongst accountants I work with is that we struggle to communicate the value of what we do for our clients.

And therefore we struggle to get a fair price for all the value that we generate.

We're great at doing the work, we're not great at communicating the value that brings...