To know whose business it is that you want. Sound simple? Yet most accounting firms still have don't have clear messaging on who their target audience is 

If you don't know who you are serving and how you help them, then how can you expect to get the stream of leads that you...

We hear constantly that compliance is dying. "We need to move on". In my view, compliance is not dead, far from it. Compliance is thriving.

It's the bedrock and the foundation of everything that we do. If we don't have access to accurate books and records in real-time, then we cannot provide...

Do you suffer from the dreaded scope creep? 

It's inevitable in the kind of work we do.. 

So how do you limit the amount of scope creep that happens? 

Especially if you're not billing by the hour any more.. 

(Because we know that's crazy and clients don't buy time from us)

...

What is one thing you'd do differently if could wind back the clock to when you first started your business? 

It's tough to choose just one .. 

But if I had to it would be..

To work with a coach / mentor from the very start 

Someone who has trodden the path before me...

Has learned...

Accountants, what are your views on outsourcing? 

Over the last few years with technology changing the way that we work, outsourcing has become very popular amongst accountants, and many in my network outsource compliance work to places like India , Pakistan and the Philippines ...

This is something I never thought that I’d say.

That right now, is an incredible time to be an accountant! 

Being an accounting firm owner in 2020 compared to 10-15 years ago is like chalk and cheese.

I know it's a bit crazy at the moment with all the furlough claims, loan applications...

If you're an accountant and you find that you're working crazy hours, 60, 70 hours a week, you are the one who has to deal with all the firefighting, all the queries that come your way, you're constantly having to remind people to do things.

Then ask yourself the question.

Do you have adequate...

So when you're an accounting firm owner, you wear many hats.

You're the sales director, you're the marketing director, you're the operations director, you're the HR director, you are the business development director, and so on and so forth. It can be very overwhelming, and difficult to know...

If you're an accountant, what stage do you think the accounting profession is in? I think we're in a really exciting place at the moment, but actually it's, it's a mixed view depending on which sector of the accounting profession you're in.

I think the likes of the big four, the big 10 even are...

So today i'm going to tell you the story about Stella Liebeck and mcdonald's and how we can learn something about pricing from this 2.9 million dollar cup of coffee. So back in 1994 a lady called Stella Liebeck, drove up to mcdonald's drive-through with her grandson, they bought a cup of...

So do you find that you're constantly busy? You get in the morning to the office or you open up your laptop and you've got emails to clear.

You clear those emails and then, more emails come in and then you've got to clear those, and you spend most of the day writing emails, responding to emails,...

Do you still use timesheets in your firm? Now I know many accountants still do.

Even though, we've moved on to a different way of pricing clients on a fixed fee basis. But many accountants are still so attached to the timesheet, that even though they may not be billing based on the time and the...