2 key reasons your team members make mistakes (and how to deal with them) accountant accounting work culture work environment Aug 20, 2020

So how do you react when one of your employees, one of your team members, in your accounting firm, makes a mistake? Do you come down on them like a ton of bricks? Or does the superior in charge, the senior, do the same with the juniors if they make a mistake? Or are you quite forgiving?

You see,...

Have your referrals dried up? Try this... accountant accounting marketing referrals social media Aug 06, 2020

If you're an accountant at the moment, you're probably drowning in work. Heck, you probably don't have much time for marketing. However, you'll probably also find, potentially, that the number of enquirers you're getting has reduced and that's probably because, people aren't interacting socially...

The 2nd best way to attract new clients to your accounting firm accountants accounting content creation marketing social media Jul 31, 2020

I get asked quite often, what is the best way to win new business? To attract new clients to my accounting firm?

Well, the best way is still, by far, referrals and it has been for a number of years. Referral will always be the top way that you will get new business into your accounting firm so...

Where do you start when it comes to creating content? accounting marketing social media Jul 20, 2020

So where should you start with your content?

What do you write about?

It's a common question I get asked from the accountants that I mentor and coach. Well, a great starting point is the book written by Marcus Sheridan called "They Ask, You Answer", and the basic summary or premise of the book is...

How to create content fast! accounting marketing social media Jul 06, 2020

I'm gonna share with you how to create content, and how to create content fast.

I'm gonna give you one technique that will help you to create masses of content that will keep you going for months on end.

So, that technique is called batching, and what batching simply means is that you batch your...

The BIG opportunity (how can we make the most of it?) accounting manangement opportunity value Jul 02, 2020

In my last mentoring session, we talked about the big opportunity that we have as accountants over the next few years.

How to seize that opportunity, how to position ourselves to make the most of it, and what resources we can use to communicate the value of this offering. It's all about...

3 tips that will help you get started with video accounting social media content video content Jun 29, 2020

So you know you need to do video, but you don't know where to start.

Let me share with you some tips that were helpful to me that will hopefully help you to get started with video.

Because now, more than ever, video is so important to get ourselves out there.

To increase your personal brand.
To...

Should you niche your accounting firm? accounting marketing workplace environment Jun 25, 2020

So should you or shouldn't you niche your accounting firm?

Now there's a lot of difference of opinion on this in the sector. Some people will tell you that yes, you absolutely need to niche. Others would tell you nah, it's not really important.

You don't have to.

My view is that you can...

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