You have to STOP relying on just referrals

And heres why 

❌It’s not a strategy, which means it’s not something you can plan and forecast around

❌It leaves you with little control and ownership around where you next customer will come from

And look, I get it, referrals are great! And they should ...

Have the last 10 months been as hard for you as everyone else in the accounting world?

furlough claims, loan applications, remote working not to mention the tax returns! 

Winning new business was probably not on your priority list 

You've worked crazy hours and been there for your clients because...

Are you struggling to come up with content ideas? 

Don't think you're creative enough to create content? 

Feel that you don't have anything 'unique' to add to the sea of content out there? 

Well, here's something that might help... 

It's the principle of 'borrowed creativity'.

You see nothing e...

Wondering where your next enquiry is coming from?

Panicking that you've lost revenue and need to do some 'marketing' to get some new business in.

There's no shortcut i'm afraid. 

No $97 Facebook ad course that's suddenly going to magic enquiries from thin air. 🤦‍♂️

You've got to put the effort i...

I had an inquiry from someone the other day, who I last saw five years ago. This gentleman came to a seminar I did, when we could do things in person, five years ago that we held at the local Holiday Inn about tech strategies and whatnot. And when the inquiry came through, I thought the name sounded...

I get asked quite often, what is the best way to win new business? To attract new clients to my accounting firm?

Well, the best way is still, by far, referrals and it has been for a number of years. Referral will always be the top way that you will get new business into your accounting firm so make...