In recent times, the rise of Chat GPT and other AI-powered tools has sparked both excitement and concern. The capability of AI to generate blog posts, suggest hooks, and even potentially write books has left many wondering if it will eventually take over the realm of content creation. However,...

Are you having trouble attracting top talent to your accounting firm? As it turns out, recruiting is a lot like prospecting for clients. Just as you need to market your firm and create an online presence that showcases your culture and values to attract clients, you need to do the same to attract...

There are 2 SuperPowers  in business 

Watch the video below to find out more 

Do you still struggle to win clients into your firm?

Well, then you might be guilty of this…

Lack of positioning.

That’s right.

That is the number one reason why most accounting firm owners struggle to win over new clients.

You see, without defining your ideal client, it’s...

So marketing doesn't stop when a client comes on board. Marketing continues all the way throughout your client's journey with you.

Because for us accountants in particular, we rely heavily on referrals. When we get a referral, chances are much greater that we'll convert that referral into a...

If you're looking to grow your accounting firm, it's worth taking the time to understand the "buyer's journey" to understand our client's journey into making an inquiry to work with us.

And if you study marketing as I've done over the years, then the marketers will tell you that there is...

Wondering where your next enquiry is coming from?

Panicking that you've lost revenue and need to do some 'marketing' to get some new business in.

There's no shortcut i'm afraid. 

No $97 Facebook ad course that's suddenly going to magic enquiries from thin air. ‍

You've got to put the...

If you're an accountant at the moment, you're probably drowning in work. Heck, you probably don't have much time for marketing. However, you'll probably also find, potentially, that the number of enquirers you're getting has reduced and that's probably because, people aren't interacting socially...

I get asked quite often, what is the best way to win new business? To attract new clients to my accounting firm?

Well, the best way is still, by far, referrals and it has been for a number of years. Referral will always be the top way that you will get new business into your accounting firm so...

So where should you start with your content?

What do you write about?

It's a common question I get asked from the accountants that I mentor and coach. Well, a great starting point is the book written by Marcus Sheridan called "They Ask, You Answer", and the basic summary or premise of the book is...

I did a webinar recently for my accountant audience on how to set up, promote, and deliver a webinar to your clients.

In the introduction, I talked about how important it is to do webinars, particularly in this climate where we can't do face-to-face meetings.

Webinars are a really powerful way to...

I'm gonna share with you how to create content, and how to create content fast.

I'm gonna give you one technique that will help you to create masses of content that will keep you going for months on end.

So, that technique is called batching, and what batching simply means is that you batch your...