Do you still struggle to win clients into your firm?
Well, then you might be guilty of this…
Lack of positioning.
That is the number one reason why most accounting firm owners struggle to win over new clients.
You see, without defining your ideal client, it’s...
One of the biggest fails for most people starting out is that they end up taking on everyone and anyone, every client they meet, essentially, and then suddenly they're just bogged down with far too much work and clients that don't hold much value in their work.
You've got to be really clear and...
So how do you get enquiries from your ideal clients?
Is it by referral?
Is it through social media?
Or is it via your email list?
Referrals are great but they aren't always predictable.
So what you need is a marketing system that generates a predictable number of...
Struggling to attract new clients?
And can't seem to pinpoint why?
You may be swimming in the sea of sameness.
Does your website look like every other accountants website?
Do you list all the services you offer
Do you send out the same old Budget update like everyone...
What's the biggest change you've noticed since the pandemic began?
We're watching a lot more Netflix and Youtube
We're eating a lot more
We like our kids less and less [joke]
we're all using Zoom more
A year ago, most wouldn't have even heard of it