How to generate ideal client enquiries
Jun 21, 2021So how do you get enquiries from your ideal clients?
Is it by referral?
Is it through social media?
Or is it via your email list?
Referrals are great but they aren't always predictable.
So what you need is a marketing system that generates a predictable number of enquiries for you to fill your pipeline
This is often referred to as a 'marketing funnel'
The main stages of the funnel are:
1️⃣ Attraction
2️⃣ Interest
3️⃣ Desire &
4️⃣ Action
The attraction stage is where you get known. That's where social media is handy.
The next stage is actually where you've piqued a prospect's interest, where do they go next?
Typically you would give them something of value like an e-book
The e-book positions you as an expert and authority in your field
It builds trust and creates reciprocity
You have given first before you've asked for anything in return
Once they're in your list then you can keep giving, 'nurturing' that prospect until they are ready to buy
Watch the video below to know how you can generate ideal client enquiries for your accounting firm