Attract Your Ideal Clients: The Power of Leading with the Problem in Your Accounting FirmFeb 07, 2023
The Secret to a High-Converting Accounting Website: It's All About the Words
If you're an accountant, you've probably spent thousands of pounds over the years on beautiful websites that were designed to impress your potential clients. But what you may not have realized is that having a pretty website doesn't guarantee you'll generate business.
In this video, I share the lessons I've learned about website design for accounting firms. I'll explain why focusing on the design and buzzwords of your website is a mistake and why having a one-page website can be more effective.
I'll also reveal the secret to a high-converting website: it's all about the words. Most agencies won't challenge you on your wording, but it's your words that will make the viewer take action or go elsewhere.
So, if you're looking to create a website that converts, Watch the video below where I'll explain why people don't read websites, they scan them, and why the sole purpose of your website is to get the viewer to take an action. Your website is like your digital shop front, and you want them to take the next step and do business with you.