I went to the new Turkish barber last week for a haircut. Walked in, took a seat (there was no price list). Was invited to take the chair. Offered a drink and went for the Turkish coffee.
Came out in an authentic cup. The barber took great care to get the blend just right. Then proceeded to wash...
How many subscriptions would you say you’re on right now? Quite a few I’d imagine. And I believe it can only keep on increasing from there. Wonder why that is?
It’s because it’s just the way of the world these days. We’re subscribing to everything from the...
Have you ever had a prospect call your price “too expensive”? And another prospect accept it without negotiating… like it’s a bargain?
Why do you think that is? It’s the same service and price you’re offering both of them... But why is one willing to...
Do you struggle to increase your fees? Do you feel that you can't possibly charge double or triple what you do now?
Well, think again
Because if Bev can, you can!
The first step of getting paid more for what you do is belief. You need to BELIEVE that you are worth more. The belief will come...
Have you ever asked yourself any of these questions before?
“What should I spend time measuring in my firm to ensure we keep growing?”
“How do I measure my clients' satisfaction with my services?”
“How can we measure whether we’re on track with our...
If we don't keep track of time, what should we measure instead?
So many to choose from
Whatever you measure, link it to the OUTCOME you are trying to achieve..
As a wise man once said 'anything that is watched and measured, IMPROVES'
For most businesses, being client focused is...
Back when I acquired my firm in 2008, things were pretty tough.
We were poor on our systems… we had no “ideal clients”… our pricing wasn’t great, and we had a high staff turnover.
Basically, we were a sinking ship.
And so I realized I had to do something about it...
Imagine walking into a restaurant and when you want to order Sushi and ask how much it would cost they would say £20 per 10 mins of cooking. Wouldn't that be bizarre? OK so it might appear a tad facetious.
But pricing your accounting (or legal) services based on time spent appears exactly...
That's too expensive
(Really)
You: my clients are so price sensitive
No they're not!
Most people in society are not price sensitive
They are VALUE sensitive
If your clients:
- buy their coffee from Starbucks
- have an iPhone
- drive a premium brand car
They CANNOT be price sensitive ...
Struggling with scope creep?
Feel like you and your team are working too hard with little return?
Chances are, your pricing needs attention
Given the nature of what we do as accountants, our services are very fluid
You've adopted fixed fee pricing because you know that...
A common issue I see amongst accountants I work with is that we struggle to communicate the value of what we do for our clients.
And therefore we struggle to get a fair price for all the value that we generate.
We're great at doing the work, we're not great at communicating the value that brings...
If you're an accountant, do you still bill by the hour?
Now I know in recent years, many accountants have transitioned away thankfully from time-based billing. But there is still many that do, however, have very strong opinions on this.
I believe that time-based billing is a crazy way to price....