How NOT to price your services

Imagine walking into a restaurant and when you want to order Sushi and ask how much it would cost they would say £20 per 10 mins of cooking. Wouldn't that be bizarre? OK so it might appear a tad facetious.

But pricing your accounting (or legal) services based on time spent appears exactly like the sushi restaurant to your clients. Time is not a resource that you can sell, time is a constraint. Your clients want outcomes, solutions and results. 

Price based upon what you what you deliver, the value you add, the problem you help overcome, the result you help achieve - the sushi. That way your client's objectives are aligned with your objectives. The relationship is then win:win

Watch the video below to find out more about how you should price your services