Clients are not price sensitive
May 17, 2021
That's too expensive
(Really)
You: my clients are so price sensitive
No they're not!
Most people in society are not price sensitive
They are VALUE sensitive
If your clients:
- buy their coffee from Starbucks
- have an iPhone
- drive a premium brand car
They CANNOT be price sensitive
Different people value things differently
So if someone says you are too expensive, they haven't yet seen the value or there isn't enough value in it for them for the price being asked
Get better at communicating the value you offer and you'll be able to convert more clients at higher prices
Start by talking about the problems you solve and the goals you help realise rather than the services you offer
Watch the video below to find out more on how you can communicate your value and charge more