One of the things I always preach to accountants who intend to build successful firms is that…Positioning is key.
Being seen as the expert or the authority in your field leads to high perceived value and more profit for your firm in the future. And one way to achieve this is by giving away...
Clients don't care about you
Harsh, but true
They only care about what you can do for THEM
How you can help them overcome their problems
Or realise their dreams
So don't start off a meeting talking about you, your firm, how many offices you have etc etc