One of the things I always preach to accountants who intend to build successful firms is that…Positioning is key.

Being seen as the expert or the authority in your field leads to high perceived value and more profit for your firm in the future. And one way to achieve this is by giving away value to...

Clients don't care about you 

Harsh, but true 

They only care about what you can do for THEM 

▶️ How you can help them overcome their problems 

⏩ Or realise their dreams 

So don't start off a meeting talking about you, your firm, how many offices you have etc etc 

They don't care 

Instead, fo...