Get paid for initial meetings
Jan 24, 2022One of the things I always preach to accountants who intend to build successful firms is that…Positioning is key.
Being seen as the expert or the authority in your field leads to high perceived value and more profit for your firm in the future. And one way to achieve this is by giving away value to your prospects in form of digital assets.
When can we draw the line between the value we offer for FREE and the value we charge for? When then can we charge for the value we’re offering? And how should we go about it?
In this video, I talk about why you shouldn’t give it all away for FREE and how you should go about charging for the value you provide. Giving away value is necessary to position yourself as the expert and by doing so you increase the perceived value of a potential client talking to you. So much so that you can charge for initial consultations for ACCESS to your expertise and know-how.
Watch the video below to find out more