How I pivoted during the pandemic

Recently, we’ve had one of our best years over the last 12 months in our accounting firm.

And this is even with the whole pandemic period of last year spelling doom for most businesses.

How did we achieve this?

Well, for one thing, it wasn’t easy and definitely didn’t happen overnight.

It was as a result of the positioning strategy and processes implemented over time – as well as all the efforts spent in building an online presence, a network of people, and digital assets that allowed us to pivot with ease.

You see, these days clients are not concerned with where your firm is based – whether you’re local or international.

They are more concerned that you’re well positioned to solve their problems.

And this is good for us because, with technology, such as cloud-based computing, we can service any client anywhere in the country and beyond.

Hence allowing us to grow profitably even faster!

And this is what I talk about in the video below.

I share how I was able to pivot during the pandemic and scale my firm despite the odds. Find out more below