Clients are not price sensitive May 17, 2021
That's too expensive
You: my clients are so price sensitive
No they're not!
Most people in society are not price sensitive
They are VALUE sensitive
If your clients:
- buy their coffee from Starbucks
- have an iPhone
- drive a premium brand car
They CANNOT be price sensitive ...
Pricing lessons from a $2.9M cup of coffee Sep 04, 2020
So today i'm going to tell you the story about Stella Liebeck and mcdonald's and how we can learn something about pricing from this 2.9 million dollar cup of coffee. So back in 1994 a lady called Stella Liebeck, drove up to mcdonald's drive-through with her grandson, they bought a cup of...