Hiring vs. Finding Clients: Which Should You Prioritize First?

As a business owner, you may have heard of the concept of having a waiting list for potential clients. While this may seem impressive, it's important to consider whether it's the best approach for your business.

Personally, I believe that having the capacity to take on ideal clients as they come along is the best approach. After all, most people aren't actively seeking out a new accountant or service provider unless they are experiencing some sort of pain point or challenge.

To ensure that we are always able to serve our ideal clients, we have a few key elements in place. First, our pricing is representative of the value we bring as specialists, so we are not constantly struggling to accommodate new clients while still delivering high-quality service. We are also very clear about who we take on as clients, and who we don't.

In addition, we always have surplus capacity to accommodate new clients, so we can easily take on new clients as they come along without overloading our team. And finally, we generate efficiencies by working within a specific niche, which allows us to slow down the rate at which we need to take on new clients.

Of course, each business owner will have their own approach to this issue. Some may feel that having a waiting list creates a certain allure and increases the perceived value of their services. Ultimately, it's up to you to decide what approach works best for your business.

So, what are your thoughts on this issue? Do you operate with a waiting list, or do you prefer to have the capacity to take on clients as they come along? It's an important issue to consider, as it can have a significant impact on the growth and success of your business.

Watch the video to find out more