How to generate new business for your firm

How do I generate new business for my accounting firm? 

Alongside recruiting the right people, this is one of the top challenges that I hear from firm owners on a weekly basis.

So how do you go about generating new business for your firm? 

Well one tip that can help with this, is to really understand and get to the bottom of how you communicate what you do for clients.

Because let’s be honest, we’re not in the business of doing tax returns or accounts work 

We’re in the business of solving our clients problems 

And when you understand this, then you can start to craft all of your messaging and communications to highlight the problems they face, and how you can help to solve them.

Check out the video below where I share some more thoughts on how you can apply this practically in your firm