We are NOT selling time

Clients don’t buy time from you. I don’t care how lovely you are, they are not paying you because they enjoy talking to you. They’re paying you because of the value you bring to the table. The solutions. The outcomes. The results. The peace of mind. These are what they’re paying for.

When you go to Starbucks, you are not working out the direct cost of making the coffee, the direct labour or mark-up likely to be added before you pay… No – you make your decision to buy based on the value you perceive it's worth.

And that’s what your clients are doing as well. That is why in today’s video, I talk more about what value means to your clients and exactly the kind of results they’re looking for. Watcj the video below to find out more