You're at the end of your meeting with the prospect and you've given them the price You wait for them to speak They finally do and say:

"Is there anything you can do for us on the price?"

You really want the business, you don't want to lose them, so you end up giving a reduction...

Noooo! 

...

Can I have a discount?

uhhh ...

Ok because we really want to do business with you, you can have £xx off

Nooooo! 

You should never give a discount just because your prospect asks for one 

3 reasons why not to do so in the video 

If you absolutely must give one then only do so...