99% of your problems stem from…
But, here’s the good news!
YOU are also the solution!
Shake those unproductive thoughts and get back to the things that are actually advancing you and your business
You are in control!
There will always be distractions...
Struggling with scope creep?
Feel like you and your team are working too hard with little return?
Chances are, your pricing needs attention
Given the nature of what we do as accountants, our services are very fluid
You've adopted fixed fee pricing because you know that...
What do you do with all the (useful) content that you read, watch and listen to ?
You know the stuff that really stands out that you want to keep for future reference.
How do you organise it all?
How do you take notes from podcasts or Youtube videos?
If you don't do you wish you did?
You have to STOP relying on just referrals
And heres why
It’s not a strategy, which means it’s not something you can plan and forecast around
It leaves you with little control and ownership around where you next customer will come from
And look, I get it, referrals are great!...
Is it better to be a generalist or a specialist?
Clue: I’m a dentist looking for an accountant. Am I going to be interested in any accountant I come across or one who specialises in working with dentists?
The specialist firm, of course.
Because an accountant who specialises in my...
Have the last 10 months been as hard for you as everyone else in the accounting world?
furlough claims, loan applications, remote working not to mention the tax returns!
Winning new business was probably not on your priority list
You've worked crazy hours and been there for your...
What's the biggest change you've noticed since the pandemic began?
We're watching a lot more Netflix and Youtube
We're eating a lot more
We like our kids less and less [joke]
we're all using Zoom more
A year ago, most wouldn't have even heard of it
STOP billing by the hour!
STOP using timesheets!
Time has nothing to do with what your clients value
Client's are not buying time from you
They are buying results, outcomes, solutions to problems
You are not a commodity
Your 'time' is not what you're selling
When you track...
How's that new year's resolution going?
Perhaps it's not
You're not alone..
Most people have long left them behind
And it's not your fault...
Our brains are wired to avoid discomfort..
We will do whatever is easy for us..
Anything that is hard requires us to go against our...
Do you suffer from the dreaded scope creep?
It's inevitable in the kind of work we do..
So how do you limit the amount of scope creep that happens?
Especially if you're not billing by the hour any more..
(Because we know that's crazy and clients don't buy time from us)