How to deal with clients who keep calling customer service pricing pricing strategy Dec 05, 2022

Aaargh!! Not another question - please leave me alone. Do you feel like that some days where the phone never stops and the emails keep on coming? You start to begrudge clients for asking your advice and coming to you with their problems. You have so much work to do that you don’t know...

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Getting customers is simple really 🤷 when…… niche positioning win clients Nov 28, 2022

Getting customers is simple really when……

You have a system in place, social media is great but you need to know where it fits in to your marketing system

Get the strategy sorted then figure out the tactics to deliver on that strategy

Otherwise it’s just gona be noise

In this...

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Advice To My Younger Self investing in yourself reading Nov 21, 2022

What one thing would you tell your 20 year old self if you could go back in time? 

I’d tell him to READ! I didn’t pick up a business book until I was in my mid-thirties 

But when I did my mind was blown 

Like i’d uncovered a long lost treasure. I gained so...

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How Do I Raise Prices Without Losing Clients? cost pricing pricing strategy Nov 14, 2022

I walked out of Starbucks yesterday in a huff.. 

So I went to Starbucks yesterday, looked at their price list and saw that my favourite Cortado was £3.10. I stood there trying to work out how much it cost them to make it

1 Firstly starting with the unit cost of the coffee...

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Do you have a love / hate relationship with your email inbox? how to get more productivity productivitytips Nov 07, 2022

Do you have a love / hate relationship with your email inbox ?

You loathe the amount of email you get and have to respond to BUT…

You [secretly] love it when you see that notification that tells you have email to read. That’s no surprise.. It gives us that dopamine hit that...

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People are motivated to take action when they are in pain Nov 01, 2022

I missed my appointment with my Chiropractor yesterday. It was in my calendar (but for next Thursday by mistake)

Last week was a different story though

My back was in agony so I couldn’t wait for the appointment. The time and date was fixed in my head as I couldn’t wait to alleviate...

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I was a really late reader Oct 27, 2022

I was a really late reader

Embarrassed to say I hadn’t read a business book before reaching my mid-thirties. Then I came across the book Drive by Daniel Pink which was mind blowing at the time. It gave me solutions to problems that I didn’t even know I had.

And...

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WARNING! Risk of drowning! niche positioning specialist Oct 24, 2022

WARNING! Risk of drowning!

in the Sea of Sameness!

Have you ever asked yourself what makes someone choose YOU over another #accountant?

  • Is it how many letters you have after your name?
  • Is it how many offices you have?
  • Is it your good looks?
  • Is it how many accounting standards you have...
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I paid £1.80 for two slices of toast pricing value value based pricing Oct 18, 2022

I paid £1.80 for two slices of toast 


You can get two WHOLE loaves for that amount?! So why did I (and I wasn't alone) spend so much more on something that I could have made at home for a fraction of the price? Because I saw 'value' AND Because it was 'offered' so I got...

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People who join you on price will leave you on price niche pricing pricing strategy Oct 17, 2022

People who join you on price, will also leave you on price 

When I first started out and was hungry to grow I tried everything to get clients, I hired a telemarketing agency to get me appointments. They would do the cold calling and get me appointments with business owners in the area....

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How clients make a decision while buying client experience tax wow experience Oct 11, 2022

We’ve been seeing a couple of independent schools for our daughter moving into Year 7 next year. There was an open evening of one in Southampton on Friday evening then an open day yesterday in Winchester. Big decision for us as she’s our only daughter (she has 3 annoying...

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Getting results in three months. How I save 2.5 days of work each month pricing wins success stories Oct 10, 2022

“It’s the personal touch that I really value…” 

Words of Michele Bishop, an exceptional #accountant based in the city of Wells. Since being on the Mastermind programme, Michele has:

  • Reduced time spent doing billing from 3 days to half a day week
  • Carved out a...
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