Do you have a love / hate relationship with your email inbox? how to get more productivity productivitytips Nov 07, 2022

Do you have a love / hate relationship with your email inbox ?

You loathe the amount of email you get and have to respond to BUT…

You [secretly] love it when you see that notification that tells you have email to read. That’s no surprise.. It gives us that dopamine hit that...

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People are motivated to take action when they are in pain Nov 01, 2022

I missed my appointment with my Chiropractor yesterday. It was in my calendar (but for next Thursday by mistake)

Last week was a different story though

My back was in agony so I couldn’t wait for the appointment. The time and date was fixed in my head as I couldn’t wait to alleviate...

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I was a really late reader Oct 27, 2022

I was a really late reader

Embarrassed to say I hadn’t read a business book before reaching my mid-thirties. Then I came across the book Drive by Daniel Pink which was mind blowing at the time. It gave me solutions to problems that I didn’t even know I had.

And...

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WARNING! Risk of drowning! niche positioning specialist Oct 24, 2022

WARNING! Risk of drowning!

in the Sea of Sameness!

Have you ever asked yourself what makes someone choose YOU over another #accountant?

  • Is it how many letters you have after your name?
  • Is it how many offices you have?
  • Is it your good looks?
  • Is it how many accounting standards you have...
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I paid £1.80 for two slices of toast pricing value value based pricing Oct 18, 2022

I paid £1.80 for two slices of toast 


You can get two WHOLE loaves for that amount?! So why did I (and I wasn't alone) spend so much more on something that I could have made at home for a fraction of the price? Because I saw 'value' AND Because it was 'offered' so I got...

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People who join you on price will leave you on price niche pricing pricing strategy Oct 17, 2022

People who join you on price, will also leave you on price 

When I first started out and was hungry to grow I tried everything to get clients, I hired a telemarketing agency to get me appointments. They would do the cold calling and get me appointments with business owners in the area....

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How clients make a decision while buying client experience tax wow experience Oct 11, 2022

We’ve been seeing a couple of independent schools for our daughter moving into Year 7 next year. There was an open evening of one in Southampton on Friday evening then an open day yesterday in Winchester. Big decision for us as she’s our only daughter (she has 3 annoying...

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Getting results in three months. How I save 2.5 days of work each month pricing wins success stories Oct 10, 2022

“It’s the personal touch that I really value…” 

Words of Michele Bishop, an exceptional #accountant based in the city of Wells. Since being on the Mastermind programme, Michele has:

  • Reduced time spent doing billing from 3 days to half a day week
  • Carved out a...
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I was in the Apple store last week to get my son an iPad Oct 04, 2022

I was in the Apple store last week to get my son an iPad. We got an appointment almost straight away and the young attendant came to assist us. He was very knowledgeable about the products as you can imagine and took us through the various iPad models. 

It didn’t surprise me...

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Two Superpowers In Business marketing positioning pricing Oct 03, 2022

There are 2 SuperPowers  in business 

Watch the video below to find out more 

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Are you a control freak? Sep 26, 2022

Are you a control freak? 

don’t worry you’re not alone, most business owners are. But the successful ones who actually build a business that can run without them do two things:

  •  Employ people better than them and give them full autonomy to do their best work
  • Build systems...
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Do you have a dress code at your firm? Sep 20, 2022

Do you have a dress code at your firm?


This is the first time I’ve worn a suit in two and a half years. It was for a wedding reception we went to the other day. When I first started my firm 15 years ago I used to wear a suit every day. And a tie if I was meeting a new...

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