Marketing never stops.. 😇 client experience marketing referrals Sep 06, 2021

So marketing doesn't stop when a client comes on board. Marketing continues all the way throughout your client's journey with you.

Because for us accountants in particular, we rely heavily on referrals. When we get a referral, chances are much greater that we'll convert that referral into a...

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How you treat price sensitivity timesheets value based pricing value pricing Aug 30, 2021

Prospect: "It's too expensive"

You: My prospects are price sensitive 

Reality: No they're not.  Most people in life are not price sensitive. They are VALUE SENSITIVE. If the value we get is greater than the price being asked, we buy.

Value though lies in the eye the beholder. Different...

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Why you're struggling to win clients 😱 client enquiries content marketing win clients Aug 23, 2021

If you're struggling to win clients, it's likely because you haven't got your positioning right.

You're not clear on who your ideal client is. And you're not clear on what the messaging is that you're gonna use to find those ideal clients. Trying to appeal to every SME in the country is very...

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How NOT to price your services pricing pricing strategy value based pricing Aug 16, 2021

Imagine walking into a restaurant and when you want to order Sushi and ask how much it would cost they would say £20 per 10 mins of cooking. Wouldn't that be bizarre? OK so it might appear a tad facetious.

But pricing your accounting (or legal) services based on time spent appears exactly...

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The easiest way to grow your practice accounting grow your business niche Aug 09, 2021

To know whose business it is that you want. Sound simple? Yet most accounting firms still have don't have clear messaging on who their target audience is 

If you don't know who you are serving and how you help them, then how can you expect to get the stream of leads that you...

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Compliance is NOT dead accounting advisory compliance Aug 06, 2021

We hear constantly that compliance is dying. "We need to move on". In my view, compliance is not dead, far from it. Compliance is thriving.

It's the bedrock and the foundation of everything that we do. If we don't have access to accurate books and records in real-time, then we cannot provide...

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⛅️ Silver lining of the pandemic 😇 #employeemotivation employees rowe Aug 02, 2021

There's been a silver lining with the pandemic, and the silver lining is the realization by employers that work can happen without seeing your employees with their bums on seats.

Prior to the pandemic, we had a rigid nine-to-five office working culture, where if you weren't in the office between...

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Overwhelmed with always being contactable?! 🤯 Jul 26, 2021

Are you feeling overwhelmed by clients calling you in the evening or on the weekends?

Whether it's WhatsApp, email, or text, it can be difficult to reestablish communication boundaries with your client. If this is your current situation, chances are that perhaps you haven't clearly articulated or...

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Your buyer's journey to working with you 🛣 buyer's journey grow your business marketing Jul 19, 2021

If you're looking to grow your accounting firm, it's worth taking the time to understand the "buyer's journey" to understand our client's journey into making an inquiry to work with us.

And if you study marketing as I've done over the years, then the marketers will tell you that there is...

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How to run your firm on 15 hours a week 🤫 financial freedom motivatedpeople systems Jul 05, 2021

It's not something that happened overnight. On the long road to getting my practice to where I wanted it to be, I learned everything I could from my seniors, experts in the field, and various mentors I was lucky to have. Right now, I have over 100 clients, we have seven full-time fee earners and...

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Learn to say NO! #productivity learntosayno time management Jun 28, 2021

We've all been there... 

A colleague, friend, or family member asks you for a favour.

Your brain doesn't get a chance to even think about it before the words spill out - 

"Yeah, sure, okay!". 

WHY DID I JUST AGREE TO THAT?! - Your internal monologue screams! 

You're already...

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How to generate ideal client enquiries client enquiries positioning sales Jun 21, 2021

So how do you get enquiries from your ideal clients? 

Is it by referral? 

Is it through social media? 

Or is it via your email list? 

Referrals are great but they aren't always predictable. 

So what you need is a marketing system that generates a predictable number of...

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