So marketing doesn't stop when a client comes on board. Marketing continues all the way throughout your client's journey with you.

Because for us accountants in particular, we rely heavily on referrals. When we get a referral, chances are much greater that we'll convert that referral into a...

Prospect: "It's too expensive"

You: My prospects are price sensitive 

Reality: No they're not.  Most people in life are not price sensitive. They are VALUE SENSITIVE. If the value we get is greater than the price being asked, we buy.

Value though lies in the eye the beholder. Different...

If you're struggling to win clients, it's likely because you haven't got your positioning right.

You're not clear on who your ideal client is. And you're not clear on what the messaging is that you're gonna use to find those ideal clients. Trying to appeal to every SME in the country is very...

Imagine walking into a restaurant and when you want to order Sushi and ask how much it would cost they would say £20 per 10 mins of cooking. Wouldn't that be bizarre? OK so it might appear a tad facetious.

But pricing your accounting (or legal) services based on time spent appears exactly...

To know whose business it is that you want. Sound simple? Yet most accounting firms still have don't have clear messaging on who their target audience is 

If you don't know who you are serving and how you help them, then how can you expect to get the stream of leads that you...

We hear constantly that compliance is dying. "We need to move on". In my view, compliance is not dead, far from it. Compliance is thriving.

It's the bedrock and the foundation of everything that we do. If we don't have access to accurate books and records in real-time, then we cannot provide...

There's been a silver lining with the pandemic, and the silver lining is the realization by employers that work can happen without seeing your employees with their bums on seats.

Prior to the pandemic, we had a rigid nine-to-five office working culture, where if you weren't in the office between...

Are you feeling overwhelmed by clients calling you in the evening or on the weekends?

Whether it's WhatsApp, email, or text, it can be difficult to reestablish communication boundaries with your client. If this is your current situation, chances are that perhaps you haven't clearly articulated or...

If you're looking to grow your accounting firm, it's worth taking the time to understand the "buyer's journey" to understand our client's journey into making an inquiry to work with us.

And if you study marketing as I've done over the years, then the marketers will tell you that there is...

It's not something that happened overnight. On the long road to getting my practice to where I wanted it to be, I learned everything I could from my seniors, experts in the field, and various mentors I was lucky to have. Right now, I have over 100 clients, we have seven full-time fee earners and...

We've all been there... 

A colleague, friend, or family member asks you for a favour.

Your brain doesn't get a chance to even think about it before the words spill out - 

"Yeah, sure, okay!". 

WHY DID I JUST AGREE TO THAT?! - Your internal monologue screams! 

You're already...

So how do you get enquiries from your ideal clients? 

Is it by referral? 

Is it through social media? 

Or is it via your email list? 

Referrals are great but they aren't always predictable. 

So what you need is a marketing system that generates a predictable number of...